Digital Hacks To Grow Cannabis Business In 2021
Growing a cannabis business is not an easy thing. The competition is extreme and the regulations also evolve rapidly. Thus, marketers must know these regulations and be creative enough to make the best use of digital media to get their business noticed by the public.
For instance, in the United States, there would be more than 1,000 businesses operating presently with the difference in their product’s quality. Many new consumers cannot judge the quality of different cannabis products like hash available on the market. So, marketing of the business, especially cannabis, is essential as it helps disseminate information with the prospective customers by which companies achieve milestones and establish more benchmarks.
Digital Media Marketing Strategies for Cannabis
Every business has the intent of increasing awareness of business or products, growing customers, and boosting sales. The same goes for the marketing of cannabis. But, in the cannabis industry, marketing is rigid. So, marketers need to follow the latest marketing trends and post creative content. Simultaneously, one should be careful while branding the weed store as this can help catch the customer’s eye at an early stage of marketing.
Below are some of the digital media strategies which will help you grow your cannabis business in 2021:
Share Creative Content
Digital media helps businesses in connecting with potential customers. With creative and unique content like compelling social media posts, captions, and stories in general, you can thrive on more engagement. Apart from this, there exist videos, blogs, articles, and e-books. They are conventional but still great for increasing the social media audience. The third type of content includes polls, quizzes, and contests. Such content creation boosts traffic and engagement.
Two popular creative content ideas are video content and podcasting.
Video content is very engaging in today’s time for the busy and time-constraint target audience who cannot read blogs and articles. So, for such an audience, video content is excellent. Marketers can use digital media platforms like YouTube, Facebook, Instagram, and blogs, as well. Interviews with industry specialists and product offers are good examples for gaining public attention.
Podcasting is on the rise because many prefer audio content over video content. Thus, its practicality cannot be ignored, and just like a YouTube video, sharing is possible across various social networking sites and blogs.
An email address on, average, is worth more than hundreds of likes over social media. An email address of a potential or existing customer can help gain either a new customer or repeated business with the existing customer. This is possible through promotions, time-bound opportunities, or other useful information disclosed in the mail. Moreover, the average return on investment for every dollar spent on an email campaign is expected to be $42. This amount is mind-boggling in comparison to any other channel. For effective results, marketers must know customers’ purchasing habits as this can help create special offers for them when they need the product the most.
Showcase SEO Skills
Effective SEO tactics can highlight the business across all digital platforms like Bing, Google, and Yahoo. The search algorithm is also updated regularly. This helps provide users with an enhanced experience through better search results. Competitor analysis, segmenting queries, and regular posts on the platforms, as mentioned earlier, form a good SEO strategy to optimize business results. Marketers should also research SEO strategies regularly for a better understanding of growing the business.
Use Influencers for Cannabis Promotion
In the past, many YouTube accounts of popular cannabis were shut down as they did not obey content restrictions. Since then, various YouTubers have started reviewing the products. This turned out to be profitable for both YouTubers and cannabis businesses. While the former could monetize their YouTube channel, the latter gains exposure to a wider audience. Also, companies can connect with these reviewers easily and at no cost. Many YouTubers agree to review cannabis in exchange for free products.
SMS isn’t new, but it’s a cheap marketing gimmick for communicating with employees, partners, and customers. Imagine sharing essential updates about an upcoming event with customers. Services that can be accessed using group texts include drip and promotional campaigns. The former includes welcome and transactional messages, product updates, and so on. The latter involves promoting products introduced and announcing new offers.
While adopting the above digital media marketing strategies, ensure that you adhere to the strict rules, such as a disclaimer stating that the page is suitable for 21-year-olds and above. Relying on different sorts of content, such as flyers, online videos, advertisements, giveaways, etc., is better than depending on a single type of content. Also, post educational content while refraining from the promotion of the business and cannabis. Sticking to the information mentioned above can help gain a competitive edge in this fast-paced industry.