4 Benefits of Using a Marketing Proposal Template
In any kind of client-facing work, business owners and managing staff necessarily spend a lot of time acquiring new business — in other words, answering CFP’s (Call for Proposals), sending cold emails, and generally trying to strike up new relationships. It’s one of the most rewarding parts of any successful client-facing business, but it can also be incredibly time-consuming. Writing every single email or phone script by hand will cut into the time you could otherwise spend doing different kinds of work. Accordingly, here we’ve outlined 4 of the biggest benefits to using a marketing proposal template when you’re acquiring new clients for your business.
Benefit #1: You’ll Save Time and Money!
Easily the most concrete benefit from using a marketing proposal template is the amount of time and money you’ll save from doing so. If you or your employees are writing marketing proposals out by hand every single time, then that’s a lot of time that you’re not doing any actual marketing in.
Furthermore, marketing proposals are a huge drain on your investment. Every hour that you pay an employee to write a marketing proposal, you could instead be paying them to do work that isn’t just applying for more work. Using a template, whether you get it online like this marketing proposal template by Qwilr, or you make it from scratch yourself, will free that time and money back up for you.
Benefit #2: Your Other Work Will Improve
This benefit goes along with benefit #1: the more time and employee hours you have to dedicate to the bulk of your work (not writing and sending marketing proposals), the more your work will improve. You’ll be less pressed for time and very likely less stressed-out — which means more time to work on the things you actually love.
Benefit #3: You Can Set Clear Goals and Strategy
Using a template is a great way to set clear goals and strategies when trying to acquire new clients. A good template can guide you through your business’ key strengths, giving you highlights you can present to clients when you’re trying to win them over. The proposals you send over to clients will have a clearer sense of what’s being accomplished and why than if you just freehanded something you thought looked appealing.
Benefit #4: Your Success Rate Will Likely Improve
Finally, you’ll probably get more hits than misses if you use a template. Marketing proposals are complicated documents, and it’s easy to make small mistakes if you’re doing the entire thing yourself. Using a template is one sure way to make sure your marketing proposals will find success more often than not.
In short, using marketing proposal templates can save you a lot of time, effort, and stress when trying to acquire new clients for your business. It’s a worthwhile investment, especially because you’ll be able to make up for any costs by doing actual work during the time you’d normally be writing a marketing proposal out in its entirety. No matter which templates or strategies you end up using, though, good luck and happy marketing!