How to Build a Better Sales Team

how to build a better sales team

If you have recently found yourself in the testing position of creating and developing your very own sales team, you will likely be well acquainted with the various pitfalls and challenges required to make it a success.

Managing a team of employees is hardly ever easy initially, especially if the department is large and full of big personalities to watch out for.

Sales teams have a somewhat unique role, as they tend to embody a wide variety of fields, from brand representation and marketing to selling the goods and increasing the profit margins.

To make sure that you build the best team possible, it is worth thinking about as many details as possible and what it is that makes a good salesperson. Here are some tips you may wish to consider taking a look at.

Get to Know Them

Sometimes, being a competent and collected manager means getting to know your team, spending one on one time with each other and learning about who they are as an individual.

However, this is not always the case, but it is worth asking a few questions to figure out how best to work with them in the future. For example, it may be useful to ask them what their ambitions are, where they hope to be in a few years, what the world of sales means to them, and how they like to be managed.

If you were stuck on how to coach your team or work with certain members, getting to know them better can be a superb way to set realistic sales targets, understand which people will suit a particular job or role, and generally build a stronger professional relationship between you.

Sales can be as much about teamwork as it can make individual performance, so promoting togetherness and cooperation can hopefully help strengthen this aspect. You may want to do this by organizing fairly regular social events, daily debriefs, or even a group conference call now and again.

Some competition can be useful but remember not to lose sight of the collective goal is incredibly important.

Software Support

In the modern, digital age, some exceptionally handy software is often waiting around the corner to streamline as many processes as possible.

The world of sales is no different, as some wonderful options are worth considering as a fine addition to your team. Implementing tracking software into your field sales team is a fantastic way not only to see their location but to get an all-encompassing picture of how your employees perform out in the real world.

This can allow you to use data to make future decisions regarding staff training, which areas need to be focused on, or which routes are the most optimized. Many benefits come with choosing the right software, so taking some time to think about where your team needs that extra bit of help can inform your final choice.

What is Your Management Style?

Alongside analyzing your team’s performance, a little self-assessment can also be crucial. By addressing your own management style, how you interact with your team, the language you use, the goals you set, and the freedom you give them, you can start to cater your operation to best suit everybody’s individual needs, and improve how the business operates and its overall productivity.

Ultimately, your management style will likely be influenced by those you have to work with, so in this regard, keeping an open mind and staying at least somewhat flexible may help you adapt to a myriad of situations.

It is also worth taking a multi-faceted approach to your management style to bring the best out of your staff truly. For example, some members of your team might thrive on freedom, autonomy, and solitude, which might mean you will need to forgo micromanagement and place more personal responsibility on their shoulders.

Conversely, team members who require a greater level of direction may flourish from closer guidance, so finding the right balance can be vital in this area.

To ensure that you are consistently developing your professional skill set as a manager, practicing self-awareness, and always striving to keep learning is a must.


Upskilling and regular training can be a huge money saver in the long-term, while it potentially allows your staff the opportunities they need to develop and progress throughout their career.

Moreover, it can prevent your employees from feeling as though they are trapped, directionless, or underappreciated. Nurturing employee satisfaction is often an essential part of a manager’s job, as it can directly impact overall performance and affect results for the better or worse.

Ensuring that your employees remain engaged and enthusiastic about their position is crucial when building the ideal sales team, and these are factors that can be greatly developed by offering them regular training and coaching sessions.

This can save you time on the hiring process, as it may allow you to put more responsibility on your employees without making the work itself harder, provided they are sufficiently trained and ready to take on an advanced role.

Hiring the Right Candidates

Even if you find a candidate with the greatest resume in the history of the world, if they do not fit with your company’s values, work culture, or how your team operates, there is little chance that meaningful results will be produced across the board.

Finding the ideal candidate might indeed be a pipedream of sorts, but there are steps you can take towards making sure your search is narrowed down significantly.

This might include fleshing out your job posting to fully outline your company ethic and values, implementing a stage process, or even outsourcing to get some extra help should you need it.


In the realm of results and profit margins, consistency is one of the keys to developing reliable techniques and solutions.

In this regard, focusing on your team’s talents and encouraging them to utilize their individual specializations may help you develop a flexible and successful action plan.

By Micheal

Owner and creator of He lives in Boston and love to work on Website Designs, Logo Designs, Graphic Designs and Icon Designs.

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