how to build your client list

Growing a client list is essential for both new and existing businesses. With it, you can introduce your new solutions, build product launch anticipation, and highlight benefits your customers stand to gain. Additionally, connecting with your clients can help you discover the information you can use to grow your business.

But here comes a question: how do you build your client list? And how do you keep it updated, as your database may degrade by about 22% with each passing year? Let’s find out.

Ways to build your client list

Ask your existing email subscribers, current clients, and Facebook groups for referrals

Requesting referrals is crucial in generating new customers. In fact, 92% of people trust referrals from someone they know.

A referral from your existing clients can be compared to a five-star review recommending your solution to someone perfect for your business. Your customers are more knowledgeable about those who would benefit from your product and would likely tell them how your business can help them as they make referrals.

You can include referrals in the content you send to your email list subscribers, encourage members on your Facebook groups to use the share button, or develop a referral system by making them your partners. Referred customers are usually less costly, more profitable, and more loyal to your business.

how to build your client list

Example of an email asking for referrals (Source: Refind)

Use lead magnets

The truth is, most of your visitors won’t join your mailing list or purchase your products the very first time they arrive on your web page. This is why the duty falls on you to convert them into paying clients. You have to establish a relationship with them, and the best method of doing it is by providing newsletters on offers that will attract them into signing up with you.

But people get bombarded daily with emails, which is why they are usually skeptical about signing up. Therefore, you need to give them a good reason through lead magnets, an incentive given to your prospects in exchange for their contact information. This will help you market to them and eventually convert them into buying from you.

Top lead magnets that you can use are e-books, free trials, coupons, webinars, cheat sheets, discounts, and so on. According to research, giving your prospects an idea of the kind of service they are opting in for can increase the opt-in rate by about 85%.

how to build your client list

Lead magnet example (Source: Bidsketch)

Use prospecting tools

Prospecting tools are beneficial not only for businesses that are building client lists but also for companies that want to retain customers and increase revenue. They help attract potential clients and convert them into buyers. And considering that more than 22% of the client list is lost annually, prospecting helps increase your customer base and keeps your sales team working with new and existing clients.

With prospecting tools, you can automate the process and reduce the time-consuming workload of your sales team. They can also help increase the productivity, revenue, and motivation of your sales reps to become even more productive.

how to build your client list

Prospecting tool example (Source:

Some examples of common prospecting tools that can be used are, Hubspot, and SalesHandy.

Use subscription forms (especially exit-intent popups)

An exit-intent popup appears on the screen of your visitors whenever they intend to leave your website. It’s usually a last-minute effort to maintain user experience and probably persuade them to perform a task such as signing up or completing a purchase before they leave.

Offer your visitors something of interest, make it visually appealing, and encourage them to sign up, subscribe, or take advantage of the offer.

Exit popups are effective in gaining visitors’ attention. They also help reduce bounce rate, reduce cart abandonment, boost conversion, and above all, they are usually less annoying.

how to build your client list

Exit-intent popup example (Source: GraphicStock)

Ask for feedback

Most online buyers depend on customer recommendations before making a purchase. The truth is, your existing clients will always be your best promoters and sales representatives, compared to your employees.

About 85% of customers online are willing to provide trustworthy and personal reviews, making it one of the most reliable advertising sources. Therefore, all you have to do is to ask.

However, you need to ensure that you are asking for customer recommendations at the right time. Make the request when your clients exhibit success with your product, when they tag your brand, or when they come back for a repeat purchase.

You can also implement a feedback process after you completed a survey to discover areas you need to improve. This can become an active approach to establishing reliable customer service, testimonials, and online reputation for your business.

Final thoughts

It’s crucial for the growth of your company to build your client list. More customers mean more revenue, which will give you a wider reach and network. But it ultimately depends on how valuable your content is, coupled with the steps provided above to attract your visitors’ attention when they are more prepared to convert.

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Author’s bio


Tamara Zhostka is the chief editor at, who is working her finger to the bone to make sure you get the freshest insights from the marketing world.

She is always happy to share valuable tips with marketers and entrepreneurs.

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