How to Choose a Guest Posting Agency
Are you thinking about working with a guest posting agency? One of the best ways to increase the traffic to your website, boost sales and improve your credibility is to regularly create guest posts. This involves creating engaging content for an established blog and ensuring that all links included to your website are natural. But, you might not have the time or experience for this, which is where a guest posting agency comes in.
But, when you start searching for a guest posting agency to choose from, you will soon discover that there are a lot out there. So, how can you choose one company over the other? Here are some things you should do to find the right guest posting agency.
One of the best ways to know if a guest posting agency is going to work for your business is to read the experiences of other brands that have hired them. They are going to detail how they felt about the interaction with their team, as well as the results achieved through guest posting. So, take the time to read testimonials and establish trends. Often, you are going to find testimonials on the agency’s website. This is where you can start reading. But, it is also worth doing some independent research on Google. This way, you can ensure that you are getting the full picture.
Remember that just because a guest posting agency has a few bad reviews or low stars, this is not the end of the world. Clients can be difficult to please and it is important to take what they say with a pinch of salt. Instead, pay attention to see if complaints all align with each other. If you see the same type of complaints coming up regularly, this might be a reason to worry.
Look at Client Success Stories
A lot of companies can talk a good game. But, guest posting is all about achieving results. Look for guest posting agencies that are going to give you real success stories from their clients. For example, this is something that you can find at https://linkplicity.io/. If you click on the ‘client results’ page, you are going to see all of the great work they have done with other brands. This is going to break down what they achieved through their content and backlinks.
The more details they give you about what they have achieved for brands they have worked for the better. This is going to allow you to gain a better perspective of what their services can offer you if you choose them. If a guest posting agency is going to share client success stories, this is likely to be on their website. Spend some time reading the numbers and understanding what can be achieved.
Read Their Blog
Does the guest posting agency have its own blog? Well, this can be a great place to go to gain a better understanding of what they do. You can read their posts and see if you like the content. In other words, is the content engaging? Would you like your brand to be represented in this way? Their own personal blog is going to give you a go idea of what they consider to be good content and you can get a good indication of the quality you are going to receive.
Something to look out for is natural link placement. In other words, ensure that the links they have to different pages on their website are included naturally in the content. This is something that is very important for guest posting to be successful. You want to check that they are going to be helpful with the links they place and not just throwing them in anywhere.
Check the Turnaround Time
Do you require guest posting quickly or within a certain timeframe? Well, this is something to remember when you are choosing a guest posting agency. After all, if they are going to take too long, this is not going to be suitable for you and what you need. Most guest posting agencies will give you an idea of what you can expect when it comes to turnaround times.
Just be aware of any companies that offer exceptionally quick turnaround times. This is something that may indicate that the quality of the guest posts could be compromised. Try to be realistic with your expectations to ensure that you receive the type of quality you are looking for.