How to Protect Your Online Customers
The past few years have seen a rapid and drastic increase in the number of people shopping online. With the large increase in online shoppers comes an increase in the number of consumers who are concerned about their data and privacy while shopping online. A breach of customer data can spell ruin for even the most successful businesses as they will lose customers, credibility and potentially face legal action. As protecting online customers has never been more important, it is vital that all online businesses are doing all they can to protect consumers.
Use Network Security Services
The first step to protecting your customers online is to use dedicated network security services like business network security by Allot. The reason that it is so important that businesses provide a service like the one offered by Allot is that it offers your customers peace of mind. Your customers can shop happily with you, safe in the knowledge that you are protecting them against online threats and harmful content. In an age where consumers are increasingly concerned about data privacy and cyber-attacks, this protection can lead to increased brand loyalty and incremental revenue boosts.
Consumers are not only concerned about cyber-attackers but also how businesses are processing their personal data. You should try to be as transparent as possible with consumers so they are fully aware of what data is being collected and how it is being used.
You should regularly update your customers when any changes have been made, so they are always aware of your policies. You should also provide customers with the choice to opt of our data collection if they so wish.
Update Your Devices
It is vital that you are in the habit of updating all devices that are used in the workplace. Just because you have high-quality network security measures does not mean that your business will automatically be protected against all potential cyber-attacks. Updating your software regularly on all work devices will ensure that you are able to experience the highest level of protection.
Do Not Store Customer Card Information
Many businesses that are looking to offer quick checkout store customer card information. While this does allow for speedy checkout, storing your customers’ card information on an online server leaves it vulnerable to cyber-attacks.
Instead of storing this data online you should download and encrypt it. You might also want to consider offering other payment options like PayPal or Stripe as these facilitate quick checkout without cybersecurity threats.
Only Collect Essential Data
Just because you can collect customer data, does not automatically mean that you should. There is probably no need to collect all the data that you might have access to. Before you look to collect and store customer data you should think about its purpose, what you are going to use it for. The less data you have collected the less information you have to protect. Being selective about data collection can help to limit the chances of a successful cyber-attack.