make-your-website-pop-awesome-features-for-your-internet-businessA great website is a must-have for any business today. Even if your business is not involved in e-commerce, a website provides necessary information to customers and offers a glimpse into your company’s practices, standards and culture.

With the importance placed on web presence, having a bland, run-of-the-mill site is a big no no. Customers should remember your website after they leave and be happy to return to it in the future.

While it never hurts to leave Website Development and Management to professionals, you should be involved in the process every step of the way to ensure that the final result will reflect your business in a positive way. Keep these things in mind whenever you develop your website.

Provide Great Content

As the old internet adage goes, “Content is king.” No matter how nice and sleek your website looks, if you provide boring, derivative content, no one will appreciate it. Content drives the internet and if you have great content on your site, people will find you.

The place to start is your homepage. Use this space to tell the story of your company: what your business philosophies are, what services you provide and even interesting anecdotes from your life that are relevant to your company. Customers like to know more than just what you do; they like to know the story behind the business.

Throughout the rest of your website, make sure to upload original content that centers around your business and your services. Focus on strong, creative headlines for each article or section on your site and create engaging and thought-provoking content any time you can. This will get people talking and help boost your relevance on search engines, which translates into more customers.

Eye-Catching Typography

Sure, you probably have more important things to do than worry about the fonts on your website, but if you fail to take some time with this decision, your site may look amateurish or, worse yet, out-of-date.

Comic Sans gets a lot of flack, and rightly so. Imagine if you visited a professional website and it looked like a comic book. This is an extreme example that would only work in specific situations, but it offers an important lesson: the wrong font will certainly give the wrong impression. Instead, look for tried-and-true fonts like Futura or Helvetica.

Whichever font you chose, make sure that it translates well to mobile users. With the prevalence of mobile technology, more and more people are using their phones and tablets to research and find companies, so make their search worth it when they land on your page with eye-pleasing fonts.

Video/Graphic Integration

Your website should not be a static experience, but rather, one that allows your customers to immerse themselves in content and spend their time. Adding videos or GIFs is not only eye catching, but can draw your visitors in and make them want to stay longer.

Videos and GIFs do more than add visual appeal to your site, though. These are the quick, accessible content that can go viral. If you curate your video content with care and tie each one to your business, and on the chance it does go viral, then your message will go out to more eyes and you will get what amounts to free advertising.

A Call to Action

The one thing every website needs is a Call to Action (CTA), something that makes the visitor want to interact with your site and your business. A CTA can be as simple as “Click Here Now to Receive Our Free e-Book,” or “Contact Us to Discuss Your Project.” Simple, declarative statements that offer something to the visitor are a great way to encourage interaction.

Why is this important? Because when you offer something to your visitors, they will inevitably check it out. Visitors want to be directed by your website so they know what to do and where to go. This is also a great way to gain information on your customers, as you will usually pair a registration form with a CTA. This will lead to more sales as you can now use that information to stay in touch with you customers.

Common keywords that denote a CTA are: download, subscribe, add to cart, share, buy now, and free trial. How many does your website have?

You not only want your site to be successful, you want it to reflect your business in a positive way. So make sure to remember these key elements in any good website.


Derek Brown is the Managing Director of Pronto Marketing, a provider of outsourced website design and Internet marketing services to small businesses around the world. Previously, Derek was the Director of Marketing Communications for the Mobile Devices Division at Microsoft Corp. and oversaw all marketing disciplines including advertising, branding, Internet marketing and public relations on global efforts.

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