must have tools for small business
Running a small business can be tough as there are many roadblocks to be overcome. Some of the problems faced include issues to do with manpower, finances and time. However, if you have the right team to help you and the right tools, you will be well on your way to success. Here are some must have tools that can help your business to reach its potential.

1. Online analytics tools

If you have an online presence, you need to keep track of how much traffic your website generates.  Maintaining your online presence is important, if you want to remain competitive in the marketplace. You also need to know where most of your traffic comes from and which pages or products your website visitors are interested in. You can only know all this by using an analytics tool.

Go for an analytics tool that is easy for you to understand, even if you are not tech savvy.

2. Cloud storage

By storing your documents in the cloud, it will be possible for you and your employees to access important information wherever you may be. Your documents will be securely kept. You can easily share documents with your clients and colleagues while on the go. This gives you the security of knowing that you always have a backup, in case you ever need it.

3. Online market place where you can hire freelancers

You need to sign up on a website where you can easily hire freelance workers. You will find numerous independent contractors, who have various skills that you might need. Before hiring the contractors, you will be able to review their previous work history, their portfolio and what other clients say about them.

Once the project is completed, you will be able to pay the contractor seamlessly, using a variety of payment methods. You will also be able to communicate with the freelancer through the various communication tools that these websites provide.

Hiring independent freelancers is a great way to save money, since you can only hire them when you need their services. In addition, they are much cheaper to hire than fulltime employees.

4. Email Marketing Software

email marketing software
In order to increase your sales, you need to nurture your leads. Do this using the right tools, such as using email marketing software. This will help you to keep in touch with your prospects over a long period of time.

You will be able to easily create newsletters with the ready-made templates or drag and drop tools that email software providers have. You can then send out email blasts to your subscribers whenever you have any important announcements to make, sales or discounts to give.

5. Conference call service provider

Using a conference call service will revolutionize the way you do business. Its audio capabilities can be extremely beneficial. If you are dealing with overseas clients or all your employees do not work from a single location, you can make an international conference call to get together small or large groups of clients or employees at the same time.

By using this service, exorbitant fees will be a thing of the past when you are communicating with your overseas clients. You can also be able to send and view documents while on the call.

6. Expense tracking tools

You need to keep track of your business expenses, even though it can be quite a laborious process. Make use of tools that will help you to keep track of receipts, mileage and other expenses.

Using the right tools will make the process much more manageable and take the stress out of the process.

7. Project management tools

You need to keep track of client projects, so as to meet set deadlines. Keeping track of projects also helps everyone on the team to collaborate and to know the stage each project has reached. This makes it much easier to give clients feedback about their orders.


Using these tools will help to increase your efficiency and productivity. This will leave you with plenty of time to concentrate on the most important tasks in your business.

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