Showing Your Taste – What Goes Into Opening a Luxury Cafe
Cafes are the heart and soul of any city. It’s where you easily spend half a Sunday with friends, go on dates, have an interview, or simply unwind with a great book. But for those wanting to open their own luxury cafe, what does it take and how do you convey your taste through your cafe business? Well there are four things that bring value to your new cafe and solidify your standing in the luxury cafe scene; the right tools, people, menu and mood.
The right tools
The location is fantastic. The staff are the best in class. The food and coffee is revered. But the presentation? It leaves a bad taste in the mouth of customers. Don’t underestimate the power of presentation, and secure that great first impression with cafe supplies by Funktion Hospitality. You want your cafe tools and supplies to represent your style and exceed the expectation of those instagram-posting customers. Quality should be your only option. These supplies shouldn’t only extend to front-of-house, your back-of-house team also need to be using quality items and be apart of the luxury concept you are striving for. Anyone who has worked in a cafe will tell you, quality items are worth their weight in gold and last the turbulent times of running a cafe.
The right people
Consumers return to products that they have a connection with, and customers return to people and places they have a connection with. Finding the right people to roll out your luxury cafe is critical to your success. You need your staff and colleagues to exemplify your cafe concept, and build trust and relationships with customers and the local community. This task may take longer than expected, but it is worth waiting out for great talent. Conduct a detailed interview process and have them interact with your established team and partners to make sure the chemistry is right before you employ them.
The right menu
Menu creation takes time, and the market will know if you have rushed it. A luxury cafe requires even more eyes on the project, so that you are meeting and exceeding the expectations of your future customers. Draw inspiration from local suppliers and home-grown produce, this is a growing trend among savvy foodies and will win you quick points. Find chefs that have worked for revered cafes and restaurants, or empower your more junior kitchen staff to take chances and be bold with their creations. During the first few weeks of operation, field your customers on what they liked and didn’t like, and you will get a great understanding of what can be tweaked to present a more luxury offering.
The right mood
The mood of a destination is hard to describe, but you always know if you are in the presence of a stylish and comfortable mood. So, how do you create this in your luxury cafe? You can start with a uniform decor concept to give your customers the vibe of your institution. You can also match this stylish decor with the right music, art and furniture style. Depending on what you want to be known for, you can host and lean in to events and ideas that reflect your cafe concept. Like celebrating Bastille Day if you have a French concept, a high tea menu for a classic establishment, or live music once a month for a more casual luxury concept.
Opening a cafe is hard, and positioning yourself a luxury one can be even harder. Do you market research before you open your doors so you know what is out there, what the expectation is, and how the above guide can work for you and your new cafe. Above all, enjoy the process. Your customers will be able to tell the difference between a business and a passion.