If you run a small business and you don’t have a website, you are missing out on potentially many thousands of dollars’ worth of income, plus you simply won’t be able to grow your business in the way that you would be able to if you did have a website. The days of being able to run a business without going online at all are gone, and since websites are becoming so much cheaper and easier to build, there really is no excuse not to have one. Here are some of the main reasons to ensure your business has a website as soon as possible.
There are so many businesses being created each day that it can be hard for customers to be able to fully trust any of them without being able to find out more about them. If potential customers don’t trust you, they won’t buy from you, and your business will stagnate, or even fail completely. Therefore, building trust is absolutely essential, and having a website is a great way to do that. It doesn’t have to cost you much, and you can even search for DIY website builder and hosting packages that mean you don’t have to pay a professional to do the work.
Once people see that you have a website and they can research your company more thoroughly, they will be more likely to complete their transactions with you. The more times this happens, the quicker you will grow, and your reputation will be more firmly cemented.
Although there is no real way to control what is said about your business on platforms such as social media when you have your own website you can certainly be in control of that aspect of it. This means that you can put your own story forward and talk about the things that are of most importance to your business. You can do this by including a business blog on your site which is updated regularly with news and information. Not only does this explain more to your customers about what you do, but it also injects personality into your company which can help massively when it comes to securing sales. Plus it helps with your Google search engine rankings if you are constantly changing and updating your own website content.
Take a look online at what your competitors are doing, and you will see that at least some of them have a website. If they have a site that people are able to search for and find and you don’t, then you will love out in a big way. To level the playing field, you will also need a website. To secure more sales, your website needs to look better and be more informative and functional than your competitors’ one.
You might not be at the end of the phone for 24 hours a day, seven days a week, but if you have a website then you never really have to close, and people will be able to contact you at any time that is convenient to them. Even if they don’t need to get in touch, they can still browse your website and even buy from you if you have an online store. You can make more money this way for much less effort.