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Fantastic PHP Alternatives You Need to Know for Your Next Web Project

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Images credit: pexels.com

There’s no denying that PHP is one of the most popular, oldest, and most versatile of all scripting languages. It’s been around for over 25 years, which is practically as old as modern technology itself and is still used to this today. Frequently updated and offering some impressive stats in both speed and performance, it’s easy to see why PHP has stood the test of time.

However, technology is a constantly changing landscape, and there are now so many frameworks out there, it’s hard to know where to begin. While you may be sticking with PHP, you could be missing out on a scripting language that is better suited to your needs and requirements.

It’s always worth doing your research to figure out what is best for you.  Today, I’m going to make this research task a little easier by listing out some of the best PHP alternatives that you need to be thinking about.

JavaScript

There’s no doubt in anyone’s mind that JavaScript is one of the most utilized languages in the world, and it’s so incredibly versatile. Used mainly and effectively for server-side development, easily the biggest selling point is the fact that this code can run asynchronous code on its server.

This makes JavaScript-capable of delivering impressive processing times and can run faster and handles more requests and connections than a lot of other languages. When it comes to PHP alternatives, there perhaps is no better framework than JavaScript in most cases.

Python

Did you know, Python is actually being used more in server-side development than PHP? There is, of course, a reason for this. Many actually. Python is easy to pick up, and there are lots of paths you can use it to master. You can use Python as a beginner or an experienced coder, putting so much power and potential into your hands.

Python is also known for its powerful security features and the fact it’s scalable very easily, making it a fantastic choice for potentially large-scale projects. When you consider that massive web and tech companies like Google, Facebook, Instagram, Quora, Spotify, Netflix, Amazon, and so on are all using Python as their main language of choice, you can see why everyone gets so excited about it.

Java

Hand in hand with my first entry to this list, Java has also been a number choice of scripting language for many developers and has been one of the top coding languages up there with PHP for some time.

While you may want to stick with JavaScript for a more modern approach, if you’re working with frameworks like JEE and Spring, then Java is going to be the language you’re looking at.

Erlang

If you’re looking to handle obscene amounts of traffic while using real-time applications, there are very few languages that can handle these situations better than Erlang. A real powerhouse of a coding language, Erlang is massively available at all times, and one of the most reliable languages there is, even in unforeseen and resource-intensive situations.

Sure, if you’re using this language for processes like HTML generation, then this isn’t a language that’s going to fulfill all your needs, but if you’re looking for a stable coding language and you’re looking to build something like a REST API within your backend, then there’s no other language that will come close.

Go

I was actually fairly surprised that more people hadn’t heard of Go, the rich programming language created by Google and based on Python. It’s not directly based on Python, but it’s far easier to use and compiles in a truly magnificent way. This makes it one of the fastest coding languages to use for web applications. It’s really worth checking this language out, even if you’re just curious.

How to Choose Your Language

I highly recommend just taking some time to research all these coding languages and then see which one works for you. Take a look at their base website and read some comments from their online communities. Watch some videos and play with some examples, and you’ll be amazed by how much diversity is out there.

Then, simply pick which one is best for you!

Author bio

ashley halsey headshotAshley Halsey is a professional writer at Lucky assignments and Gum Essays who loves to experiment with new technologies, learn new coding languages, and then shares her experiences with the world.

 

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The duties of a social media marketing agency in Budapest

the duties of a social media marketing agency in budapest

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You’d be surprised to hear that Hungarian social media has over 6 million users (source: Dog and Pony social media agency). With a population of approximately 10 million people, this means companies have an excellent opportunity to reach a wide variety of users on these platforms: if you want your business to effectively reach its target audience online, then social media marketing can’t be skipped.

Of course, since this is not an area most companies specialize in, many choose to outsource it. If you are trying to strengthen your presence in Hungary, your search for a social media agency will most likely cover Budapest. But what kind of services can a local digital marketing company provide?

 

Facebook page management and advertising: letting a social media agency drive your business’s communication in the right direction

Managing Facebook presence and creating campaigns is an option available to all businesses. Doing it right, however, is an entirely different thing. Without the proper know-how and experience, you can easily spend more money than needed to reach your goals or even damage your brand’s reputation.

A social media agency can help you optimize your ads to the characteristics of your target group in Budapest or other parts of the country, and even handle the management of your page to make sure you are perceived positively by your audience. You can also expect more traffic coming to your website!

 

Instagram page advertising: a social media agency can also help you in becoming visually stunning

Creating content that is visually appealing to the members of your target audience is also an art. Next to Facebook, Instagram’s popularity has also risen a lot in the last years, and with the right advertising, you can definitely make your investment pay off in this platform.

A professional social media agency in Budapest also makes use of experienced graphic designers during the creation of your campaigns and does extensive research to create content that will have the most chance of having a long-lasting impact on your potential consumers.

 

YouTube page advertising: a professional social media agency knows how to make use of promotional videos

YouTube advertising can be a  much more effective and not to mention, a more affordable alternative to TV commercials. If you want to create an effective campaign on this platform, or even have a successful debut on your business’s own YouTube channel, outsourcing it to the right marketing company can make all the difference.

Basically, a good social media agency in Budapest can take care of the complete process for you: creating short promotional videos, casting, editing. In short: everything until the final report!

 

Influencer marketing: a social media agency knows where to find your brand’s promoters in Budapest

Influencer marketing can be a tricky area of online marketing, especially if you are not sure what influencers could work in your favor. Thankfully, an experienced social media agency in Budapest usually has a huge network Hungary built up over the years, so if you turn to them for help, you will know whether influencer marketing can work in the favor of your business or not.

 

Brand monitoring: a social media agency will let you know what users really think about you in Budapest and in other parts of Hungary

Social listening and brand monitoring are interesting and highly efficient tools used by certain social media agencies in Budapest. In a nutshell: you will gain access to a huge pool of relevant information regarding what your potential and actual customers say about your brand on various digital platforms and even some insight on how good you are compared to your competitors!

As you can see, there are many ways you can count on a social media marketing agency in Budapest to handle your business’s digital advertising activities. All that is left to do is to find the right one for the job!

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How To Create a Thriving Startup

 

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Successfully launching a new business involves much more than simply having a great idea for an innovative product or service. Running a business requires a lot of hard work and dedication, and because the marketplace is highly competitive, you need to give your company a stable foundation to build upon. Use these three tips to help you build a successful company.

Choose Quality Content Over Quantity

There are many types of content ranging from videos to blog posts to infographics that help keep customers engaged with your company and brand. It is easy to generate a lot of substandard content quickly to appeal to potential clients, but consumers are more likely to enjoy the content that meets the following criteria.

  • Informative: Content should provide customers with important information they need to know about your products or services. You may also want to include content such as blog posts that give your clients broader information about your industry.
  • Relevant: Content needs to be relevant to the purpose of your website. Sites that include irrelevant videos or blog posts just for the sake of having more content are ineffective.
  • Engaging: The best content encourages customers to interact with your brand and keeps them coming back for more. Find ways to appeal to various audiences for a broad marketing approach.
  • Fresh: The evolution of technology has created a thirst for fresh content among consumers. If they expect your website to contain the same stale content each week, they will not visit often and are less likely to engage with the company. Keep content fresh by hiring freelancers for blog writing services and generate new content on a regular basis.

Focus On Sustainable Growth

Explosive growth may seem desirable but it is likely to fizzle out quickly. If you try to grow your company too fast, you will probably stretch it beyond its capabilities and cause it to fail within a few years. Slow business growth is the secret to sustainability. A well-written business plan can serve as a blueprint for growth and help you identify various goals that will help you achieve your dreams.

When you are developing your business plan, identify small goals to serve as stepping stones for larger successes rather than setting unrealistic goals. For example, a goal of 500 customer orders within the first month of doing business may set you up for failure while a smaller, achievable goal of 50 orders serves as a stepping stone to generating additional orders the second month.

Put Your Customers’ Needs First

People remember how your company makes them feel, so you can expect customers to stay loyal to your business if they feel valued while shopping for your products or services. Retaining existing clients is essential for company growth, and if your business provides superior customer services, clients are more likely to recommend it to friends and family members looking for the products and services you offer. This helps generate new business so you can target a different group of customers. Therefore, good customer service is vital for growing a business.

Because launching a startup requires so much time and energy, it may seem like a daunting challenge. Thousands of startups launch and fail each year because they do not have the proper foundation for success in such a competitive marketplace. If you want your business to be the exception and thrive long after launching, make sure you take the time to put in the proper amount of planning and preparation to create a solid business foundation. These three tips can help you get started so start implementing them today to make your company stand out from its competitors.

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Top 5 FAQs About Catnip Spray With CBD

top 5 faqs about catnip spray with cbd

CBD has been a growing industry way before 2018’s Farm Bill has passed. It grew so large it began to cater to non-human customers, such as cats and dogs. From oils for pets to snacks and treats, the product list just gets longer by the year. As a cat-owner, you are not the only one finding a new way to introduce CBD to your pet.

About 63 million households own a cat and a dog, and 45% of them have said to use CBD for their pets. According to an article here, the market is booming, and pet-users are among the largest group to recommend the line of products. 35% of them have used CBD because their vet has recommended it, and the rest have encountered this product through pure coincidence while finding alternative treatment.

 

Question #1: What Is A Catnip Spray?

Catnip originates from the catnip plant Nepeta Cataria, an herb belonging to the mint family. An organic compound from this plant called Nepetalactone interacts with receptors in the brain in charge of hunger and emotions (the amygdala). Thus, catnip sprays work as a pheromone to induce sexual excitement (or otherwise known as “high”) in a feline. This induces relaxation and frequent playfulness.

Initially, this herb is in the form of a dry product. But since it is a messy business, many cannabidiol companies have opted to create a catnip spray instead. This is an easy way to give catnip to your cats without making a huge mess, and if infused with CBD can have a lot of benefits to their body as well.

 

Question #2: What Is CBD In Catnip Spray?

CBD is also known as cannabidiol. It is a Phytocannabinoid present in cannabis but abundantly found in hemp. Its sister compound—tetrahydrocannabinol (THC) — is abundant in marijuana, and the main reason such a plant isn’t viable to be the primary source of cannabidiol products. It is psychoactive and can drastically affect a cat’s neurons and brain function, whereas CBD was the opposite.

THC is regarded as toxic to cats and fogs because of its effects. Just a small gram can leave a canine or feline struck with an illness that leads to coma and even death. A blog dedicated to warning pet owners and CBD companies alike (source: https://phys.org/news/2018-11-veterinary-experts-cannabis-fatal-poison.html) has stated that while humans get “high” from THC, animals get poisoned. Their brain activity spirals out of control and leaves them aggressive or even unconscious.

 

Question #3: What CBD Catnip Spray Used For?

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There are several uses for this kind of product, but mostly, it is recreative. It keeps your cat occupied and leaves them tired in the evenings, so you don’t have to wake up in the middle of the night to an active cat meowing your ears off. It can serve as the catalyst for their outlets so much needed energy can be spent, which avoids turning your kitty into a hostile and aggressive one.

It can also be sprayed in certain toys to give them a new smell again. Cats can play with them when once these old toys were abandoned. It can also serve as a tool to train your cat where to scratch. Say goodbye to ruined furniture, and see the appreciation in your feline’s eyes when you spray one or two cannabidiol catnip all over their scratch post or a cat condo.

 

Question #4: Does Catnip Work On A/An (insert breed here) cat?

Catnip is effective on all cats, no matter what form it takes. Just take note several elements can get in the way, such as how they respond to this herb and how potent your product is. As such, we encourage you to check the company of your choice and reviews first before making a purchase in their store.

 

Question #5: Is Catnip Spray Safe For My Cats?

Yes, it is safe for your cats of any breed. Moreover, cannabidiol cat spray is more than safe; it is also beneficial. CBD itself can help with aching joints, loss of appetite, inflammation, insomnia, and even epilepsy. It can also promote a more robust immune system in your cat’s body to ward off any sicknesses that come with aging.

Cannabidiol itself cannot induce overdose or psychoactive effects, and mixing it with catnip has no ill-effects whatsoever. The only concern you’ll have is how powerful the CBD product is, and as such, you should be very thorough when doing your shopping.

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Google Page Experience Update: Things to learn

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Google announced about bringing an update to the digital market place. It is named “The Google Page Experience Update.” The update is known to come in 2021 and has a new algorithm that will impact the way websites are ranked. The update is bound to create an effect on the audience’s use of certain webpages. They are claimed as page experience signals. Google tends to concentrate on the changes that will make the website smoother and will be ranked as per the user experience. Let’s see what we can learn about this update.

1)    Core Web Vitals:

There are three factors that are listed to affect the user’s experience. These include:

  1. Loading Performance: Loading performance is measured by the monitoring of the largest contentful paint (LCP). Google considers it very important because it records the loading speed of a website. The user also tends to think of websites as reliable and safe if they open up immediately.
  2. Interactivity: Users tend to show less patience if the website doesn’t show immediate responses. Google considers this as the ability to engage with customers known as First Input Delay (FID). FID is considered just as the first impression. Typically, an FID of 100 milliseconds is considered as good
  • Visual Stability: User’s at the website tend to look for visual content with the right format to sustain visual consistency. The CLS (cumulative layout shift) should be maintained at 0.1 to ensure that the website remains stable.

2)    Safe Browsing:

Website users and visitors always demand safety about their information to get informed about the website offerings. There are multiple ways in which users can be exploited:

  1. Malware: A software designed to harm computers
  2. Social Engineering: Giving bait to the users and indulging them in activities that can lead to security compromise and harm to their computer.
  • Hacking: Most of the users feel unsafe from hacking but google consistently makes sure to avoid it.

3)    Mobile Optimization:

Mobile devices have crossed desktop searches. It is known that a significant shift has been recorded in search engines via mobile. People tend to access websites more from their mobiles than from their desktops. Google will be running tests to make sure the website is mobile-friendly or not.

4)    HTTPS:

Google always looks for the safest website for its users. For this, Google always recommends HTTP sites as it is considered more secure for users. Google also looks into guiding people to make their website HTTP and secure.

5)    Avoiding Interstitials:

Interstitials are likely to be present on the televisions. The user seems to get angry and avoid using such websites. This is a negative point in favor of the website. It not only causes them to wait but also delays the loading of the website. Google considers it to affect the user experience negatively and will be focusing on how to avoid it.

These are a few things that you can learn about the Google Page experience update. The page experience is vital for improving your page’s ranking.

Photos courtesy of imagesource.io

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Laptop Features: The Most Important Things Look for When Buying a New Laptop

Are you planning to buy a new laptop for school or work before the New Year starts?

It’s been more than half a year, but schools are still facing a laptop shortage in the United States. Because of the high demand, parents and workers alike are looking for affordable laptops online. Luckily, there are plenty of laptop deals and discounts popping out because of the holiday season!

All laptops come in different sizes and specifications, so how will you know which laptop suits you best? You’ll need to take a look at the laptop features that matter the most to you. This should also line up with what you want to use the laptop for.

To help you choose a good laptop, read what’s below. We’ll help you sort through the choice by telling you the key features you need to consider.

laptop features the most important things look for when buying a new laptop

Operating Systems (OS)

Whenever you turn on your laptop, this is the first thing that’ll pop up on the screen. After that, the operating system itself will launch and manage all the other programs on the device. It acts as the middleman between the computer hardware and the user, which lets you do whatever you want.

There are a lot of operating systems, but here are the top 3 you should look out for:

Windows is the most popular choice because of its flexible features and usability. The performance, characteristics, and brand can vary because most major manufacturers use it. This is why you can find a lot more affordable options with Windows laptops.

Mac OS has a unique yet intuitive laptop spec and is more user-friendly than most OS. Apple products are usually on the higher end of the price range. They make up the price for top-of-the-line applications and features to enjoy.

If you are looking for a quick and affordable operating system, Google’s Chrome OS might be the one for you. Take note some desktop applications don’t run offline, what you can do with it is a lot more limited. This is great for simple tasks such as reading emails, scrolling your social media, writing jobs, and watching Netflix.

Laptop Screen Size and Weight

What do you prioritize more for laptop size? Portability, or screen space?

The size and weight of the laptop are not something you can upgrade later on, like RAM and storage drives. There are different sizes optimized for comfortability, gaming, or media editing purposes. The laptop size will depend on your personal preferences.

Smaller laptops ranging from 11 to 14 inches are the best choice for portability. It only weighs between 2.5 to 4 pounds, you can put it in the backpack and take it anywhere with you. Keep in mind this doesn’t have high-end gaming laptop features and editing software.

For better specs and screen resolution, start with a 15 to 18 inches or at least 1440×900 laptop display. It can accommodate huge graphics and processing power but expect it to weigh more than 5 to 7.5 pounds. If it’s going to run high-demand work and stay at your desk most of the time, don’t be afraid to pick something larger in size.

Internal Storage Drives

The amount of storage space determines how much stuff like programs and videos it can hold all at once. Most decent laptop hard drives nowadays have at least 64 GB to 1TB storage space. Choosing 256GB storage or larger will make it more worthwhile.

There are two main hard drives for storage: Solid State Drive (SSD) and Mechanical Hard Disk Drive (HDD).

SSDs are way faster in processing performance and are more robust that will last longer. It also comes with a smaller storage capacity and can be a lot expensive per gigabyte. If you need a lot of space for your files, HDDs are a much cheaper alternative.

You can get 48GB up to 12TB hard drives for affordable prices. The drive speed varies a lot and will depend on the Rotations Per Minute (RPM). Unlike SSD, it requires moving parts so it processes slower, makes a lot of noises, and is bulkier in size.

Laptop Processor/CPU

The CPU is the heart and brain of every computer or laptop that has ever existed. Whether you’re running many applications, opening a file, or changing data, the processor executes most of the tasks and processes.

AMD and Intel are the crowd’s favorite for quality and performance for laptop processors.

AMD has a higher number of cores and is capable of overclocking. It is also the more affordable option while Intel units may put a dent in your wallet. Intel has higher clock rates, faster speed, and better for single-thread applications.

How many CPU cores should you get? If you’re planning to use it for video editing or intense gaming, quad-core and up is the way to go. The dual-core and triple-core will be enough for mundane tasks and playing older games.

As a rule of thumb, buy the fastest processor and amount of cores you can afford at the moment. You never know when you’re going to need the processing power, right? Investing in higher performance capabilities lets you do more with your laptop.

RAM/Memory

Random-Access Memory (RAM) is where data is temporarily stored while running a program. The larger RAM your laptop holds, the more information it could give and take in real-time. Hitting the limit of RAM will put more data on your storage drive, meaning doing tasks slower than usual.

If you want some gaming laptop features, this is one of the first things people ask for.

4GB to 6GB is the smallest laptop RAM specification for most casual users. If you’re planning to use demanding applications then anything lower than 8GB is not worth it.

For those who can afford higher RAM, 16GB to 32GB is the best option for advanced applications and games. This can open plenty of browsers and applications at the same time. Some laptop models don’t let you upgrade RAM so be sure to check that out.

Affordability

Understanding the laptop features and specs is important, but how about your budget? It’s quite easy to read all about the operating systems and other components. It won’t matter much if you cannot afford them so be sure to think and choose your options wisely.

Don’t worry though; most decent laptops are becoming more affordable by the day. Of course, the higher the specs, the higher you can expect the price will be. This is why you need to know where to look and when to strike to get the best deals ever.

If you’re a student or worker who wants to buy new laptops for cheap, check out several sites like lenovo.com right now. Because of the ongoing holiday sales online, you can save more than 20% up to 70% of the price!

Tip: Always be on the lookout for seasonal sales and discounts!

The laptop can be fragile and vulnerable to system failures. If possible, we recommend buying from manufacturers with at least 3 years of warranty. Check out whether they only offer local or international warranties if you’re buying from another country.

Connectivity

Do you need to use your laptop when you’re traveling? You should consider buying a laptop that supports the Wi-Fi feature for better internet connectivity options. In case Wi-Fi is weak or unavailable, laptops with 4G LTE lets you access the internet anywhere.

Do not forget about Bluetooth for pairing devices like headsets, microphones, and smartphones. If the laptop doesn’t have Bluetooth, you can buy a dongle and install the necessary drivers.

Make sure you have different ports such as Type-A, Type-C, and Thunderbolt ports, HDMI, and VGA. Having enough ports on your laptop increases connection capabilities and faster data transfer.

Battery Life

Aside from connectivity, this laptop spec is one of the important things for people who are always on the go. One way to learn how long the battery will last is to look at the Watt-hours (Wh) or milliamp-hours (mAh) in the label. Another feature to look out for is the fast charging and built-in safety measures in case something happens.

Be sure to choose the laptop with a minimum of 8 hours for battery life. Running demanding programs and games are bound to drain it faster than expected. It has too many factors why this is happening, but there are ways to make your laptop battery last longer.

There are laptop models that don’t have removable batteries to avoid being too bulky. Rechargeable batteries don’t last forever; you need to swap it every 3 to 4 years. Swappable batteries let you buy new ones instead of going to a service center for repairs.

Important Laptop Features to Consider When Buying a New Laptop

Looking for a laptop can make you dizzy from the wide selection alone! With the help of this guide, you can find out what features and specs your laptop needed. Do not forget to check out these crucial laptop features before buying.

Do you want all the information you need before buying your new laptop? Check out our guides and posts to keep yourself updated on the latest news and trends about technology today!

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How to Help Search Engines Find Your Site

how to help search engines find your site

There are two key parts to online success. The first part is showing up on and getting loads of traffic from search engines like Google. The second part is converting that traffic to sales or leads.

Major search engines like Google and Bing help you find data, images, music, news, movies, and more. But when a website does not have any information about itself or certain keywords are spelled incorrectly, it is very hard to catalog the site properly and rank it accordingly on search engines.

This article will focus on helping your site get found on major search engines.

 

Find and use the right keywords

Search engines like Google are getting better every day at finding the information web users want, but there is no substitute for a website that uses the right words to describe its services or products and that includes them in their on-page copy. The information you provide about yourself and your business is critical to search engine results. Make sure you are covering all the bases before you launch your site and optimize these pages specifically for the search engines.

There are many ways to find and use the right keywords. Keywords are your gateway to discovering what topics potential readers want to know about. If you know what people search for, you can show up in their results when they search for various products and services.

 

Make sure to add good title tags and meta descriptions for every page

Most people have heard of meta tags, but few know what they are, why you would use them, or how to use them. Metas must be coded properly with the right syntax for search engines to understand your meta tags. The most important thing is to make sure that your titles and metas tell the search engine spiders exactly what your web page is about. Any keyword stuffing in metas or titles will either be a complete waste of time or could actually damage your search rankings.

Don’t worry if you aren’t an SEO specialist. Writing title tags and meta descriptions shouldn’t be a daunting task, but getting it right matters. Good title tags and meta descriptions will help search engines like Google find your site, improve your click-through rates, increase time on site, and of course, get more customers to your website.

 

Add ‘alt text’ to images

Adding ‘alt text’ to the images on your website will let search engines add the image to their search results. Most of us have made the effort to do SEO for our web pages, but somehow often forget to add alt text to images. On the search engines’ side, this is picked up as a missed opportunity.

Search engines cannot index images and this can severely lower the ranking of a website. But that is where an image’s ‘alt text’ tag comes into play. Google and other search engines will read the alt text of a picture when searching your website for keywords. The same is true when browsing a site, you are more likely to click on images with good ‘alt text’.

 

Update your site frequently

Search engines like Google use a website’s content to attribute authority and determine its ranking in search results. When a site is updated regularly, it shows that the site owner is consistently generating new relevant content. Also, because the pages will change frequently, search engines will crawl that site more frequently. By doing so, your site will get crawled far more often than sites that are not updated regularly.

 

Properly structure your content with headings

Want to be found by search engines? Make sure your content is structured with headings. Structuring your content with headings helps search engines find you, but also makes it easier for the reader to consume and understand your text.

 

Get more backlinks

A backlink is a link coming from another website that directs traffic to your website. A higher quantity of high-quality, contextual backlinks will have a positive impact on your search engine ranking.

You need to get more backlinks if you want search engines to find and rank your business website. Links are the lifeblood of any business website and SEO strategy.

 

Social media marketing

Social media marketing is what it sounds like — using a wide range of online techniques to increase awareness of your business and to attract new customers. It can also help search engines find your site. There is no doubt that social media influences the search engine results pages (SERPs) in a number of ways.

However, it’s not enough to just have a social media presence if you want them to come to your site: you need to actively use your social media platform in order to get traffic from Google and other search engines.

 

Help customers find your physical location

Should you list your physical address on your website? Yasss. Most definitely. Search engines are becoming more and more sophisticated in their understanding of how to use spatial data and location information to improve search results and user experience.

According to AboutTrip, 73% of all online searches include location data, with more than half including a local search element. One of the few relevant resources is Google’s own guide to local search. Here’s the deal: If you’re a brick-and-mortar business, include your physical address and/or map coordinates (leaving off the “street address” will help avoid robots from banging down your front doors).

 

Conclusion

As search engines grow more advanced, the rules of search engine optimization continue to evolve.

The Internet is filled with millions of web pages. You want your site to be found and help search engines make sense of it by ensuring you optimize your site for search engines.

If you want to get found on the internet, it is important to understand how search engines work. If you are looking for something specific on the internet, the easiest way for you to find that is using a search engine. Google, Yahoo, Microsoft Bing, and many other search engines exist to help users locate the information they are seeking by searching through billions of web pages. The search engines will analyze your site’s code to determine how relevant your site is to what people are typing into the search box.

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What Business Services are Best Outsourced?

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Businesses are obligated to take advantage of critical benefits available to them in today’s global economy. From utilizing rapid tech advancements in daily management and production to embracing international labor, business owners have a litany of reasons to make the most of legal and efficient procedures that bolster their individual productivity and profitability.

The issue of outsourcing is a controversial topic, but millions of employers and employees alike utilize this legal option to maximize profits and minimize long-term obligations. With that being said, what business services are best suited for outsourcing?

Here are some of the best examples of business services that can be effectively outsourced without risking long-term efficiency or profit loss.

Customer Service

Arguably one of the easiest and most productive business services to outsource, the customer service department for any business handling telephone calls does not require a specific physical location. Many small and large businesses alike have found immense cost-savings and productivity through the use of international customer service reps.

What is even better for many businesses is that by utilizing a rotating series of call centers placed across different time zones, even small businesses can provide 24-hour telephone customer service. While providing such a demanding business service domestically would be expensive, outsourcing firms can connect businesses with call center solutions and expertly-trained customer service professionals in other countries to dramatically reduce long-term CS costs.

These services can also be expanded to chat or internet-based customer service communications. Setting up chat-based customer service interfaces is rather easy – but you will of course need the services of outsourced professionals capable of performing these tasks efficiently.

Digital Marketing

The entire world is essentially tied to the internet and its influence on commerce: this means that businesses, in particular, must be attuned to this medium for optimal results. The same basic marketing practices that help brands and businesses gain exposure in Asia also apply in the USA, Europe, and everywhere in between. While various cultural and language differences may inform the final marketing product, the technical aspects are relatively universal.

This is why enlisting the services of digital marketing teams in other parts of the world can be an effective, cost-saving measure. Rather than keeping a dedicated team of marketing professionals employed, the use of overseas marketing firms can help locate qualified digital marketing solutions that provide such services for a substantially lower cost. In some cases, the use of outsourced digital marketing can free up enough revenue to adopt new and experimental marketing strategies that may deliver even greater benefits.

Accounting Services

Another very common business service where outsourcing is used to great effect is in the realm of accounting. Ultimately, major companies may choose to have dedicated accounting services in order to manage budgets, payroll, and other critical areas. However, smaller businesses can find financial relief by enlisting accounting services from outside of the company.

How does this help businesses? Efficient accounting firms can handle multiple businesses in terms of basic services, meaning that the true cost of accounting services is substantially lower than by hiring dedicated staff.

This ultimately justifies why so many businesses have chosen to use outsourced accounting services to reduce overhead and minimize long-term labor costs. Many of these solutions can be enlisted via the best PEO companies and firms that specialize in accounting. These services can be found via sites like GlobalizationPedia.

GlobalizationPedia is an excellent resource for businesses seeking to maximize their outsourcing potential in marketing and other areas, helping businesses find the certified best PEO companies. Offering a litany of advice columns, blog posts, and interviews with outsourcing professionals, businesses would be well-advised to use this resource before making any decisions about digital marketing outsourcing.

Manufacturing

Labor costs, taxes, and general costs of living can vary wildly throughout the world, making businesses reconsider where to locate various production facilities. Manufacturing is the original outsourcing kingpin industry: for decades, businesses have sought to open or utilize manufacturing resources in foreign countries as a way to minimize overhead costs.

Even today, manufacturing remains one of the best business services that can be successfully outsourced. While this is arguably the most expensive business service to outsource (given startup costs), it also produces the biggest long-term benefits for businesses delivering products to customers. By lowering manufacturing and labor costs substantially, core business services have more room to experiment with new strategies without risking profitability.

Research

Research for businesses is a major industry, but most businesses can’t afford to hire full-time departments for this important task. However, outsourcing this labor to a domestic or foreign entity can produce financially-beneficial results that deliver the data necessary – but without long-term commitments.

By outsourcing research needs, businesses can extract a variety of benefits. First and foremost, businesses will have access to a multitude of talented professionals and experts without a hiring commitment. In addition, businesses enlisting the services of outsourced agents for research can create a more risk-averse situation: these research companies have a vested interest in succeeding since their profitability revolves around their clients.

There are dozens of potential business services that companies can outsource to generate better outcomes, increased profits, and more efficient reach, but these five examples are among those that provide the greatest benefit with the fewest disadvantages.