What Makes a Good Package Design? 10 Must-See Pro Design Tips
We’ve all heard the saying, “don’t judge a book by its cover.” However, in branding, a product’s “cover,” or packaging design, can speak volumes about what’s inside and who is behind it. In the ever-changing world of branding, packaging design must evolve as quickly as products.
While a top product may be effective, cutting-edge, and unique, its packaging design must support that. Packaging works to tell a product’s story, and robust design can separate great products from average products. To stand out in a sea of brands striving to be seen, brands should ask themselves how to design the packaging people want.
If you want to take your product and brand to the next level, see these ten tips and answers to what makes a good package design.
1. Keep It Simple
With so much information about products and brands clouding advertisements, products can benefit from clean, minimalistic, simple package design.
If a product looks overly complicated and clustered with details, data, and designs, consumers may be discouraged from buying it. One of the best branding agencies from Chicago suggests using simple techniques with complementary colors and easy-to-read words that can encourage consumers to pick your product up off the shelf.
While keeping packaging simple, necessary information can still be portrayed in a tasteful, effective way. In design, less is often more. With the concept of simplicity being introduced here, companies like The Packaging Lab resonate with the needs of business owners and customers.
2. Choose Colors Wisely
Colors in package design are crucial to the message your product portrays. What do your colors say about your product? What do they say about your brand as a whole?
Depending on what your product is, your packaging colors should reflect it. For example, bright and vibrant colors may help portray the product if you’re selling tasty fruit gummies for kids. On the other hand, if you’re selling a calming tea for stressed-out adults, pale and excellent color choices may help support the message.
Read also: Can Color Influence Ecommerce Conversions?
Choose colors wisely when it comes to product packaging. Colors should be unique enough to gain attention while making sense of what you’re selling.
3. Be Mindful of Typography
One of the most critical aspects of package design is typography. No matter the product, typography on packaging should always be legible and concise. If consumers have difficulty reading a product’s information, they will also have difficulty purchasing it.
Overflowing text and hard-to-read fonts will only push consumer attention to your competition. Typography should be consistent across the brand and match with overall packaging design.
4. Make It Interesting
Sparking and keeping the interest of consumers should be a top priority for any brand. One of the best tips for designing packaging is thinking outside the box. Do something with packaging that has never been done before.
Beverage brand Martinelli has taken the internet by storm with its apple juice bottle packaging. What looks like a regular bottle has become a viral sensation for its unique effect. When biting down on the plastic bottle, it sounds like biting into an actual crunchy apple.
While it may seem odd to think of someone biting an apple juice bottle, there’s no denying that this unique packaging design has boosted Martinelli sales based on the virality of their idea.
5. Be Sustainable
Many products are sold in packages that are non-recyclable and can only be used once. Disposable packaging can often add to the world’s overflowing landfill space. Rather than opting for typical packaging materials like plastic, work toward sustainability using biodegradable or recyclable materials.
In packaging design, it is essential to stand out and stand for something. Click here to see how this product packaging agency is doing exactly that.
6. Prioritize Functionality
While packaging design can look beautiful, adding a usability factor takes it even further. Think about how your consumers will interact with the packaging. Will it be easy for consumers to carry and store?
If your packaging is used to hold and protect your product, commit to making this a priority. Add handles, padding, wheels, and any other feature to add to its design and usability. Consumers will appreciate the extra effort.
7. Don’t Forget About Texture
While well-designed packages may be beautiful to look at, don’t forget that they are meant to be picked up and held, too. Packaging design aims to motivate consumers to pick up your product. So create packaging that is pleasant to hold.
Whether matte, glossy, silky-smooth, or rough, packaging texture should also align with the other components of its design.
8. Use Transparency to Showcase Products
Designing your package around transparency can be wise if you sell food or drink products. Consumers like to know precisely what it is they’re purchasing. Transparent aspects of packaging design are clean, simple, and highly effective.
Consider using the transparent design on products not typically sold that way. For example, creating a delicate coffee ground package or a fine lipstick tube shows precisely what consumers are purchasing while also catching their attention. While transparency in packaging is not usually seen as flashy, it can undoubtedly be a head-turner.
9. Be Extensible
The packaging design should be unique but simple enough to be extended. Remember that in the future, your product line may be expanded.
If your product is salad dressing, you may eventually introduce new flavors. Therefore, make sure your packaging design is product-variation-friendly. Do this by designing with the future in mind and implementing easily adapted packaging.
10. Consider the Point of Purchase
Where will your product be sold? Will it be sold in a supermarket with other competing products? Will it be sold solely online?
When designing a good-looking package, the product’s point of purchase must be considered. Different target markets have foreign spending and shopping behavior that vary from platform to platform. Therefore, the design should be specific to where your product is sold.
If you’re selling online, typography and colors will be viewed differently than if a consumer sees the packaging in person. Consider this and tailor your packaging to create the most effective design.
Implement What Makes A Good Package Design Into Your Branding
Brands work hard to tell their story. The messages brands convey the backbone of their business through products and advertising. What will your package design say about your brand?
Implement what makes a good package design into your brand today to stay relevant and successful among the masses.
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