It is not sufficient to simply write content to generate traffic. What kind of content are you writing? Ask yourself that question and you may realize that pushing out a huge quantity of content is useless unless it can explode your traffic. The simple answer could be that you are only producing fluff content and nothing of quality. That can easily be fixed if you know a few article writing secrets. Check out these five pointers on how to explode your traffic using your content.
1. Capture the Tone of Your Target Audience
It is essential to align the tone of your article to your target audience. Tone is an ingredient that can add flavor to your content and make you stand out from your competition. It can be educational, funny, intimate, ironic, or inspirational, all of which can serve to captivate your readers. The tone of your article should be appropriate to the audience and its intended purpose. If your goal is to inspire with your content, your audience needs to feel that when they read your article.
2. Create Viral Headlines
A great headline is a starting point to creating an attention-grabbing article with quality content. A flub in your article’s headline can mean a missed opportunity to get your audience to read the content. It is likely to result in less exposure, which translates to fewer shares, clicks and readers. Keep in mind that social media news feeds cannot show the entire article, so it is crucial to focus on eye-catching headlines that will peak interest and have readers clicking to learn more.
3. Use Infographics
Great article writing has to do with much more than just words when it comes to increasing traffic. An effective strategy is the use of infographics to add a degree of creativity and appeal to your content. Infographics combine elements, including charts, text and illustrations to support data-driven information. The best infographics usually solve a problem by focusing on a solution, and are entertaining and helpful, which can help to increase your traffic.
4. Embrace SEO in Your Article
Search engine optimization (SEO) has become a significantly useful way to drive traffic to a website. It’s a great way to maximize your search engine ranking. When writing your article, optimize it for SEO factors, one being optimized content. Keywords are important in your content; they are the words and phrases searchers employ when looking for information, and they also describe the topics that are the focus of your site. Furthermore, add image alt attribute, create internal links to new content and produce meta titles and descriptions to boost traffic.
5. Write to One Person Only
A part of creating engaging content that can garner traffic is to write to one person to reach many. It’s important to have a clear understanding of whom you are trying to reach. If you want your content to engage and attract vegans, for example, your content should be written as though you are speaking to a single vegan reader. Use “you” instead of “we” in your content so the reader feels like you are having a conversation with him or her personally.
Content is king when it comes to generating traffic. Fluff content just won’t do the trick. You have to come up with creative and strategic ways of elevating your writing to attract readership. Use the five mentioned article writing tips to explode your traffic.