As bloggers, we all want to make our online homes the best they can be. We want to make sure the content appeals to our visitors, that the design is attractive and the functionality is top notch. It’s easy to overlook things when we get so wrapped up in creating and tweaking elements so that they work well for us, but we often forget about those new visitors,

Here are some tips from us on how to make your blog better today:


If you would want to make the most out of your blog, then it is best that you strategize your blog. In strategizing your blog, the three things that you must do are knowing your who your readers are, understanding where your readers want to go, and taking actions geared for your readers.

1. Know who your readers are

Putting up a blog without intended readers is just like selling a product without a target market, and hoping for the best. And just like an untargeted product, an untargeted blog has no guarantee of ever being bought.

If you set up your blog for the sole purpose of having an online journal where you can share your thoughts, then doing this step – all of the following steps for that matter – is unnecessary. But if you want your blog to be one of value, then knowing who your writing for is of paramount concern.

2. Understand where your readers want to go

Your readers’ journey, or where your readers want to go, is also important when strategizing your blog. It is important for your blog to add value to your intended readers, and help them inch their way to where they ought to go. If you succeed in doing this, then you’ll earn a loyal readership.

Literally speaking though, you must also be able to determine where your readers want to go in your blog. Map your readers’ activity on your blog. Some content invites more users than others, and you must help your readers navigate their way there smoothly.

3. Take actions for your readers

Now that you know who your readers are, what they do, and where they want to go, what you should do now is to equip your blog with content and other elements that are geared for them.

If you are writing for environmentalists, then give your blog a look with a touch of nature, and write green articles. Or if you are writing for businesses, then give your blog a more corporate look, and talk about things happening in the business world.

In a nutshell, since you know who your readers are, take actions that are tailored-fit for them so that they can find that your blog is something that they need, and something that they should always look into.


Your bread and butter is your content. It is best that you manage your content well, and ensure that these materials are worth your readers’ time. In order to this, you should come up with a catchy headline, create content that is reader-friendly, post content in a timely manner, and engage your readership.

1. Come up with a catchy headline

Your headline is the first thing that your readers would come across whether this is on your blog site itself, or in other platforms where you shared your blog – say, on social networking sites.

Make sure that your headline is inviting enough, but please do not make misleading headlines. It has been observed that a lot of online readers conclude the entire message of a material by its title, so going for a headline that is indeed catchy, but bends the truth, should be avoided.

2. Create reader-friendly content

When you write, keep in mind that its purpose is to be read. Ensure that your content is comprehensible, and is of the interest of your readers. As a general rule, whenever you write, use simple, conversational English. Avoid using highfaluting words, and ensure that you use short sentences and short paragraphs. Make sure that your content has images and videos that make it more engaging. Even an amateur blogger like you can still achieve stunning photos if you learn the basics tips in shooting photos.

All these efforts are taken to make sure that your readers understand the message that you are trying to convey. It is wasteful to go for a material that cannot be understood, and worst, become misunderstood. So write simply to convey smoothly.

3. Write in a timely manner

Practice posting on a regular schedule. When you earn your readership, the worst thing that you can do other than coming up with bad articles is to not be able to post when your readers expect it most. Come up with a posting schedule that you can dedicate yourself to, and keep this going in as much as you can.

If you are not able to post on a daily basis, just ensure that when you do post, it’s the same day or days of the week. Don’t keep your readers guessing when you’ll post because one day, they won’t go to your site at all out of frustration.

4. Engage your readership

When you write, there are readers that would want to know more, and you should not treat this as bothersome, but as an opportunity to connect with your readers. When they ask, don’t forget to answer their questions. It is great to foster a two-way communication to help you earn loyal readers. It will take more effort from you, yes, but this will set you apart from bloggers that do all the talk and do not listen.


blog website optimization
Think of your blog as a human being. Your blog’s design can be likened to physical appearance – face, clothing, and all. Your content, on the other hand, can be likened to its intellect. Physical appearance and intelligence won’t matter if you have poor health. That is why it is vital to do maintenance works on your blog. To do this, ensure that you equip your blog with necessary plug-ins and that you sign-up for Google Analytics.

1. Equip your blog with necessary plug-ins

Plug-ins add functionality to your blog. Make sure to install plug-ins that are necessary for your blog, and for your readers. Also ensure that your platform, and all your plug-ins, are kept updated to be able to ward off hackers, and other security concerns. There are millions of plug-ins for different purposes; some are for security, some for email list building, and other to configure WordPress easily into any function they desire.

2. Sign-up for Google Analytics

Google Analytics is a free tool that can help track the stats of your blog. It is great to have it because it will provide you with information about your blog’s health. Potential sponsors are also keen on seeing how your blog is doing and showing them your Google Analytics stats is a good way to convince them.

BONUS TIP: Don’t allow other bloggers to make you look down on yourself

Some bloggers would try to take you down by saying bad stuff about your blog, but you should not let them take your confidence away from you. Blogging is also a competitive arena, and some would try to pull you down. Don’t let them! Instead, focus on your readers and write for them. Just think that they actually consider you a threat. The best way to deal with them is to just go your own way and do your best.


Strategize, manage your content, and maintain your blog – that is how you can make your blog better. Follow our recommendations and you will surely take a step forward in making your blog worth getting a strong readership. Remember all we say by heart, and your blog will shine.

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