Finding your place in the sun in a market as saturated as contract painting isn’t always easy, especially when you’re living in a big market. However, there are some online marketing tips that any painting contractor can use to increase their custom. Here are simple online marketing tips for painting contractors.
Make Sure Your Website is Professional
The first thing you should do is make sure that you have a professional painting contractor website built. Your website will essentially act as a visual business card and will be the main medium through which you will showcase your abilities.
A good contractor website should not only look good, but be optimized as well. Since you’ll be mainly working locally, optimizing for local search results is essential. First, make sure that your contact information is clearly displayed on your website; this includes in your footer, on your contact us page and in your meta tags. Make sure that the area you’re serving is clearly displayed as well. If you’re operating in Miami, Florida, for instance, don’t just stick to “painting contractors” in your meta tags, but add “Miami painting contractors” as well.
You should create a Google My business profile as well and make sure that your contact information is consistent across all platforms and any directory your website may be advertised on. From then on, your reputation and the amount of reviews you get will be the main determinant in your rankings, so make sure you do everything in your power to offer stellar service and don’t be afraid to encourage your clients to leave positive reviews if they were satisfied with your service.
Use Pay Per Click Ads
Pay per click ads offer one of the easiest and fastest ways to get publicity for your website or social media pages. The way they work is simple. People bid on certain search terms related to their business. Every time a user searches for the particular search term, your text, image, or video ads will get displayed. You will then pay the amount you’ve bid on that keyword.
What’s great about pay per click is that you only pay for actual results and the traffic you’ll be getting will be very targeted depending on the keywords you chose. However, it’s very easy to choose the wrong keywords or overbid on certain terms if you don’t know what you’re doing. This is why it’s better to at least work with a consultant or agency at first that will show you the ropes.
If you follow the two tips in this article, you should be able to improve your online marketing efforts in no time. Remember to make sure that you have a professional site built, but make sure that it is optimized for local search. Also make sure that you build a solid reputation in your community and encourage your clients to leave good reviews. And, don’t be afraid to use paid online advertising methods like pay per click. Just make sure that you know the ins and outs of keyword bidding and selection before you jump in.