5 Tips to Step Up Your Content Marketing Strategy
Your content marketing strategy can be an essential aspect of building your successful online business, drive more traffic to your website, and help convince people to buy.
However, even with the high demand for content, implementing a successful marketing strategy can take more than just publishing relevant content.
For you to get an edge over your competitors and achieve your content marketing goals, you need to have the right tools, techniques, and some tricks up your sleeve.
To help you do just that, here are five tips to step up your content marketing strategy.
1. Understand Your Audience
Your marketing campaigns are created with specific target audiences in mind, so it makes sense that you understand who you are creating a content strategy for.
After all, understanding your audience and their needs can help you create valuable and engaging content.
One way of understanding your target customers is by checking what they are looking for through keyword research.
Doing keyword research can tell you what topics people are searching for and how popular they are among your target audience.
For instance, if you want to find what people are searching in a specific niche, you can use online keyword research tools like Wordtracker.
As an example, I used “Freelance photography.”
The tool provides essential data like related keywords, the number of average monthly searches, organic competition, and the web pages that have the keywords in their backlink text and title tags.
Knowing which keywords generate high volumes of monthly searches can help you determine and organize the kind of topics that you can create quality content on.
You can also use this kind of data to help you come up with keywords you can target for your SEO strategy.
On another note, understanding your audience is also crucial for another aspect of your business whose impactful role you should not overlook:
When your audience reads through your content on your website, they want to know the source of the content they’re consuming. As such, your logo and brand name are one of the basic things they look for to identify the source.
Remember that your logos not only represent what your company does (and therefore the kind of content you produce), but also whom you cater to and want to attract.
To attract your target audience, you have to build a symbol of your company that resonates with them. You can’t make a logo that resonates if you don’t understand who and what your audience is like.
To help you get logo design ideas, you can work with professional graphic designers, and you can find numerous of them from various platforms like forums, freelancing sites, or straight-up business websites.
The skills that professional logo designers possess will help you best project your brand and connect with your audience at the same time.
Keep in mind that the more you know about your target audience, the better you can create content that can engage them, answer their needs, and ultimately convert them into buyers.
2. Establish Targeted Landing Pages
One way of creating an effective landing page is by giving your website visitors what they are looking for as soon as they get to your page.
For instance, if users click on your link from the results pages, they will want to get relevant information and value from your landing page that can provide solutions to their questions.
This makes it crucial to provide clear and concise information plus complement titles and headers for your site visitors.
Creating content that is relevant and true to its topic on your landing pages can help compel people into converting.
Otherwise, your site visitors might just click away if they don’t find what they need quickly and efficiently.
One of the simplest ways you can create a high-quality landing is by using templates like Unbounce, Colorlib, and Instapage.
Instapage offers customizable templates and drag and drops page builder tools to help you create your landing pages.
Tools like these make it easier to build your landing pages and modify their content without having to hire a web designer.
Remember that your landing page is an essential aspect of developing your content marketing strategy.
With that said, it should have the elements to help address your website visitors’ pain points and act on your conversion goals.
3. Repurpose Your Content
When it comes to content distribution, you might want to consider the various purposes of your different kinds of content.
This includes how this might affect your marketing strategy and how you can use different kinds of content combination to help you save resources, effort, and time.
For example, you can consider establishing authority through guest posting, creating blogs along with an email series, etc.
So when developing your content, you can also consider several ways to easily “convert” your content for other purposes in the future.
Here are a few ideas to help you repurpose your content:
- Develop some of your blogs in a way that they can be used later to create whitepapers or case studies.
- Create guides out of your old blogs.
- Design visual content like infographics, social media visuals, etc. out of your written content.
- Make a slideshow out of your infographics or the other way around.
- Turn your webinars into a paid email course series.
Also, you can create each content with the intent of a “more than one purpose” strategy.
An example of this is to add social sharing buttons on your articles or blog posts to make it easy for your audience to widen the distribution opportunities of your content.
Repurposing your content can be an excellent strategy to make your content fresh by switching angles or changing up your format.
Additionally, it can help advance your production, expand your audience reach, and lower your content creation costs.
4. Assess Your Website Content
Aside from creating great content to help you achieve your marketing goals, it’s also essential to assess how well your content is performing.
An excellent way of doing this is by using online website audit tools like SEOptimer.
The tool can analyze your website and provide you information about your sub-pages, SEO improvements, usability, page speed, social media engagement, security, and more.
For example, you can use the tool to check if your targeted keywords are well-distributed and consistent throughout your content, including those in your title, header, and meta tags.
This can help you ensure that your targeted keywords are placed strategically throughout your web content for SEO, and will help your site rank higher in search results pages.
SEOptimer will also give specific recommendations to improve your website’s performance.
Another way of doing a more extensive assessment of your site is through a full website content audit.
This can take some time and effort, but it can help you assess your current content, how well they are performing, and how people are finding your content (among other things).
5. Run A/B Testing Regularly
Split testing can be an essential factor to determine what elements in your website, such as your CTAs, headlines, and the kinds of content, work best for your target audience.
This can help you understand what strategies to adopt that can make your content marketing strategy more effective.
The key is to focus on split testing specific web elements based on your goals.
Let’s say you want to improve your search traffic by publishing text content on your website.
You can consider split testing your web elements that impact your search performance your headlines like your landing pages, CTA, headlines, etc.
For example, you can split test your headlines such as “How to Become a Life Coach” against “The Basics of Becoming a Life Coach” to determine which one engages your audience better and can generate more traffic.
Regularly split testing your website can help you make more data-based decisions for your business by taking your audience preferences into account.
Remember that each click on your website can be your data point from your potential customers, and by split testing, you can get your audience’ insights on what works “best” for them.
Knowing your audience preferences can also help you in determining the improvements and tweaks in your website that will ultimately convert your site visitors into buyers.
Keep in mind that a successful content marketing strategy can require more than regularly publishing blog content.
To help you get the best results out of your content marketing efforts, you need to employ the right strategies, tools, and answer your potential customers’ needs to compel them to act on your conversion goals.
What other tips to take your content marketing game plan to new heights do you know?
Let us know – along with your suggestions and questions- in our comments section below. Cheers!
Photos courtesy of gettyimages.com