When it comes to content marketing, there are generally mixed thoughts even to professional marketers. There are plenty of content types that can be used to effectively market a business. However, not all seem to work for everyone. In short, the secret of a successful marketing campaign lies in understanding the perfection in the types of content that works for your business.
Worried, about which ones to choose? Relax, we’ve got your back!
In this article, you will find the different types of content copies that you can create. And, likewise, you can decide for yourself which ones work the best for your business.
The most common and also the oldest of all the marketing contents is a business copy. These pieces of content are solely created with the motive of advertising and promoting a business. The common types of contents that fall under this category include pamphlets, brochures, signage, postcards, etc.
Another common type of marketing content is a technical write-up. In simplest terms, it is the way to document a procedure, a process, or lay technical instructions for the users. Notably, the users can be anyone from customers to the in-house workforce for a business.
Currently one of the leading types of content used for marketing purposes is SEO-friendly content. Today, most businesses operate online and depend on SEO for lead generation. The content helps with achieving better rankings in search results along with creating awareness for the business. The most common types of SEO content include the ones for websites and blogs. It is noteworthy that this particular type makes use of specific wordage, usually known as keywords, to help with the SERP rankings.
The next type of content that might prove to be helpful for your business is academic. As the name suggests, these texts are usually packed with dense and elaborate information. Most suitable for informational purposes, academic copies are a great way to attract customers. These usually include how-to guides and statistical observations like the market trends.
Especially beneficial to businesses that sell their products and services online, user-generated content includes reviews and testimonials. Not only that, there are other forms of user-generated content too. For example, a Twitter post about your business or forum discussions about your services/products. The best thing about using user-generated content is it promotes healthy communication between your business and your audience.
Essentially, the content created to entertain, inform or educate your target audience comes under this category. However, it is not to be misunderstood as plain written content. For example, Press Releases are usually media content. As mentioned here, https://www.ereleases.com/press-release-writing/, have a specific journalistic tone to them. Besides, they are mostly created by third-party organizations for sharing unbiased opinions. As it is, media content can also include videos, infographics, and sometimes gifs too.
Mostly preferred for creating awareness about the process and strategies that a business follows. To better understand how case studies work, let us take an example. Let’s say you run a digital marketing company. You and your customers are very well aware of the fact that the same marketing strategy cannot work for all. So, what do you do? You create samples of work that you’ve accomplished successfully. And publish them in your portfolio. This is exactly what case studies refer to. They help your leads understand how exactly you can help them with their query.
These are quite similar to academic content, but not exactly the same. The difference lies in the source where the content is published. Besides, the content is more utilitarian in context. In other words, it is primarily created with the intent of helping understand the utility of a product or a service. According to a report, white papers are one of the leading research materials for over 71% of the buyers, regardless of the type of product or service. The content can contain a mix of textual and visual pieces to keep the readers engaged.
Influential Content/Paid Content
One of the most popular marketing copies in the digital age includes influential or paid content. If you’ve ever come across an unboxing video on Youtube, you must know it is a sponsored content. The idea behind using influencers for content creation is to tap into their audience. Or better said, influencers can help your brand reach their followers and their target users. However, it is noteworthy that when sponsoring influencers, maintaining niche relevancy is of the utmost importance.
These long forms of content are often mistaken for white-papers, but they are not. However, they are also created for utilitarian purposes. In most cases, e-books don’t make use of many visuals. However, they are also not to be mistaken for novels or academic content in digital form. Usually, an e-book would share unbiased information for the sole purpose of creating awareness. But it can still deliver results, such as increasing website traffic.
Last but not least is an independent form of content with your business mention. It can include encyclopedia references, guest posts, and sometimes magazine mentions too. An independent researcher would create content to be published with a media house or an online magazine. How does it help your business? Well, the mere mention of your business within the copy can help create brand awareness.
Creating marketing copies that help with promoting or scaling a business is not easy. However, with the right knowledge and tools, effective benefits can be reaped from almost any copy. For example, if you can collect data, process it, and figure out what pieces of content usually interest your audience, you can surely extend your marketing efforts in the same direction. After all the sole purpose of marketing is to help generate more business and drive sales.
That being said, content is the one and only marketing tool that has been used for ages to grow any business. You can find plenty of examples of making successful use of content to earn customers and their loyalty.