What is a Marketing Director?
A marketing director or manager is someone who oversees the promotion of a product, business or individual. While this is usually a job title within a larger company, there are some freelance marketing directors who work with many individuals and companies on a case-by-case basis. When you are thinking of going into this profession, it is a good idea to have a basic understanding of the requirements and responsibilities associated with the position.
Education and experience in related fields such as digital marketing or business management are excellent ways to get your foot in the door but having an outgoing and spontaneous nature can seal the deal. Most marketing directors, like Eyal Gutentag, use a gregarious personality to fuel both their education and their own marketability when raising through the ranks of an advertising team within a company before branching out to found their own businesses, climbing the ranks to head of marketing or both.
Some of the responsibilities that a Marketing Manager can expect to see include creating promotional messages and themes, building relationships with news outlets, and working with the customer service department to address various problems. Because there are various channels for promotion, such as digital and print media, the director of marketing will need to monitor how various campaigns are performing on each of these as well as brainstorm new ideas and develop innovative messages which correspond to the core values of the brand with the help of a sales team.
In the age of digital everything, marketing directors need to have a wider view of what goes into promotions than ever before. This means that as many people entering this field will have a background education or work history in tech-related fields such as communication technology or computing as well as a working knowledge of business administration and a passion for marketing.
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