Picking a suitable platform for your online store sometimes seems harder than building an eCommerce website. Although eCommerce development isn’t that hard anymore, it can be complicated if you don’t choose the right platform. Moreover, it would negatively affect your business too.
Therefore, in this blog, we will go through some of the most widely used eCommerce platforms that are trending in 2022. We will examine what they offer and how each differentiates from the others. Knowing about these platforms can help you make a more informed decision about which one is more suitable for your site. So, without any further ado, let’s dive in!
Top eCommerce platforms for 2022
Shopify is the world’s leading e-commerce platform for creating and managing your eCommerce store. It is the easiest way to sell on Amazon, Etsy, eBay, and your website. You can also use Shopify to run a brick-and-mortar store.
The platform also offers tools for online stores and marketplaces, including:
Sales: Sales tools let you grow your business with powerful tools that help you sell more products and services, increase revenue and drive customer satisfaction.
Customer Management: Customer management tools help you connect with your customers in real time and manage communication across multiple channels. You can also use customer management tools to manage inventory, fulfill orders, build relationships with your customers, and much more.
Shipping & Fulfillment: Shipping & fulfillment tools let you ship orders quickly while ensuring they arrive on time and in perfect condition. You can also use shipping & fulfillment tools to track shipments, send updates on packages as they move through the distribution pipeline, or even schedule deliveries.
You can also avail of hosting services from this platform even if your business is selling products online without having your website.
WooCommerce is a self-hosted platform that allows you to create your online store, sell physical products, and build an affiliate program.
WooCommerce is built upon WordPress, which means it has access to thousands of plugins and themes that help you customize your store however you’d like. You can also use images from Pixabay and other stock photo sites with WooCommerce.
WooCommerce makes it easy for users to find products by category, product type, or location. You can also set up shipping rates for each order so you don’t have to worry about calculating taxes or shipping costs before you charge customers.
This framework also comes with a lot of features, such as product reviews, split testing tools, coupons, loyalty programs, wish lists, and more. WooCommerce has more than 1 million active installs across its community. And this is what proves that it is one of the most reliable eCommerce platforms you can work with.
This platform has been in use since 2003 and has since become a staple for online retailers, offering an easy-to-use and intuitive interface that makes it easy for anyone to manage their online store.
BigCommerce boasts over 15,000 active clients and offers a range of features that can help you optimize your website, including:
Ecommerce SEO tools: SEO isn’t just about organic search traffic — it’s also about attracting more customers to your site through paid advertisements. BigCommerce offers tools that help you track keyword rankings so you can determine where you should focus your efforts.
Multiple shipping methods: BigCommerce gives you the ability to offer customers multiple shipping options, such as free shipping or flat rate shipping, which can be helpful if you sell products with different weights or dimensions.
Easy product management: Whether you’re selling physical products or digital downloads, your eCommerce platform must make it easy for users to add items to their carts and purchase them without having to navigate through complicated menus or tabs. BigCommerce simplifies this process by allowing users to add items directly from their mobile devices using a simple drag-and-drop interface.
Wix is a free eCommerce website builder that is also available for businesses and developers. Wix offers professional hosting, domain name registration services, and mobile apps for iOS and Android devices.
Wix also offers premium templates, themes, and plugins — available for purchase through the platform’s store — for those who want to add more features to their site.
The Wix Shop allows customers to customize some aspects of their websites, such as colors, fonts, and backgrounds. A wide range of options is available for users to choose their favorite design or layout before launching their ecommerce website.
Wix’s drag-and-drop product builder makes it easy to create an online store with your branding in no time. You can use it to quickly create an online store from scratch or change the template used by default, so it reflects your brand identity better.
Wix supports all major payment methods, including PayPal, Stripe, Authorize.Net, and more. You can also integrate your checkout page with Google Analytics for more insight into customer behavior on your site!
Additionally, this platform offers various features to help you grow your online business. For example, Wix’s eCommerce platform allows you to create an account page on your website or blog so that customers can see what products you sell without leaving the site they’re visiting.
Magento has been a top choice for eCommerce websites since it was first released in 2005. The platform is known for offering an easy-to-use interface, powerful customization options, and a robust set of security features.
Magento’s popularity isn’t limited to the eCommerce niche; it has also become a popular platform for other types of businesses, including restaurants and travel agencies.
Magento 2 is the latest version of this popular platform, released in 2012. It offers many new features and improvements over previous versions of Magento, including improved performance and scalability capabilities.
Magento 2 also includes built-in support for mobile shopping — which has become increasingly important in recent years — as well as improved e-commerce security measures such as two-factor authentication (2FA).
It is not only a popular eCommerce platform, but Magento is also an ideal choice for merchants and small business owners. It helps you manage your online store by providing a wide array of features and makes it very easy to set up your store too.
Magento stores can be built from scratch or one of the many Magento templates available. These templates include everything from storefronts to shipping solutions.
Magento has a large community of developers who can offer support and help you customize Magento to suit your needs.
We saw that although every eCommerce platform offers similar basic features necessary to create your eCommerce store, many things distinguish one platform from another. So, before you go out shopping platform for your online shop, consider the following:
- The platform must keep your website constantly updated all the time.
- The platform must provide good web hosting and management services.
- The platform must provide secure payment gateways and a shopping cart.
- The platform must offer great customer support and user experience.
- The platform must have enough security to protect your business data and sensitive customer data.
So, along with these basic demands, if an eCommerce platform seems to be able to fulfill your business requirements, then that is the chosen one.