How Good Online Reviews Can Help Your Business Grow
As a business do you struggle to get sales at your online or physical store? Do you want to know how good online reviews would be able to help or even change this?
Consumers today are pretty savvy. They do their research before they buy anything, and that includes checking online reviews. 83% of consumers say online reviews influence their purchasing decisions.
That’s why it’s so important for businesses to make sure they have a good online presence with positive reviews. Here’s how good online reviews can help your business grow.
The importance of online reviews
These days just about everything seems to happen online and this includes reviews of your business. In today’s day and age, there are so many different online review sites where people can review different businesses whether they are positive or negative reviews however they are always something that you should be paying attention to.
Online reviews can either make or break your business depending on what they say. Negative reviews can be incredibly damaging to your business to the point where you would possibly have to shut down or you are likely to lose a lot of business. On the other hand, positive reviews can impact people’s decision to purchase from your business or to visit it. It is important to try and get as many positive online reviews for your business as possible, especially if you are in the newer stages and don’t have much traffic. Finally, you want to rank high on sites like Trustpilot, which essentially are sites where you can see reviews and ratings of different companies, their services, and products. Although it may seem hard at first, it is very easy to develop a significant online reputation, but only if you invest in buying Trustpilot reviews. This is a great way to boost your reputation.
If you happen to come across negative reviews on your business a great idea is to respond to them in a kind and helpful manner. If there is something that you can do to rectify the situation and to encourage them to change their review whether it is giving them good customer service, sending them a new product apologizing for your problems, or something else it is worth it in the long run. These days you can also get online review management tools which can be beneficial
How to get good online reviews
Getting good online reviews is seemingly a little bit more difficult than getting negative ones because people will often review a product or share a review on a product if they’ve had a negative experience but will not often share positive reviews if they enjoy their product.
When it comes to getting more good online reviews there are many ways that you can go about doing this. Some of the most popular ways include asking your happy customers to write a review after they’ve made a purchase by sending them emails or push notifications that they could look at. You could also use a tool like Google My Business or Yelp to collect reviews
getting good reviews also means responding to the negative reviews and trying to resolve the issues. On top of that, you should thank your customers for their positive responses and share the positive reviews on social media and your website.
What to do if you get a bad review
It is not uncommon to get a bad review and if you do it is not the end of the world. Don’t panic- take a deep breath and remember that everyone makes mistakes sometimes. if you get a bad review, it is important to acknowledge the review and apologize for any inconvenience or poor service.
From there you can see what you can do to make things right for the customer who left the bad review and learns from the experience to make changes to your business process so that it doesn’t happen again. Lastly, you should also thank the reviewers for their feedback and let them know that you appreciate it
How to respond to a good review
Responding to reviews shouldn’t only be restricted to negative reviews but you should also respond to the good reviews. You should start by thanking the review for their kind words and acknowledging that you’re glad that they enjoyed the experience.
Let them know that you appreciate their feedback and that you’ll use it to improve in the future. You can also take it one step further to offer a discount or a freebie to show your gratitude
Tips for keeping your online reputation positive
You want to try your best to keep your online reputation as positive as possible and to do this, you need to monitor your social media accounts and make sure that no negative comments are posted. If you do see any you can take the initiative to post these comments as soon as you see them.
If someone is posting negatively about you online, you should reach out to them and ask them why they are doing this or even encourage them to stop. You can set up a Google alert for your name so you can track any mentions of you online, use a privacy tool like Ghostery to see who is tracking your internet activity, and even create positive content about yourself on websites such as LinkedIn.