12 Easy Steps to Create a WordPress Website
Let’s face it; every successful business in the modern era needs a brilliant website. It is an essential asset for your brand identity, marketing strategies, and customer care activities while simultaneously creating an additional source of revenue that stretches your reach to a whole new audience.
A great website will do many things, such as delivering clear information, boosting brand awareness, and painting your brand in a positive light. Above all else, it should provide a positive UX for the visitor, which is why WordPress is the #1 choice for beginners and seasoned web designers alike. Here’s how you can create yours in 12 easy steps.
#1. Find a web host
Firstly, you will need to find a company that can provide the space to host your site. Given that there are currently over 455 million WordPress created websites, it’s not surprising to learn that virtually all web hosts will offer WordPress hosting as a part of their service. But that doesn’t mean they are all equal.
When deciding which web host to use, you should consider the following factors;
- The price,
- What additional services are included,
- The company’s reputation for customer care,
- Where the servers are located,
- What the company’s uptime is like.
The final point is particularly vital. If people can’t access your site, it’s the equivalent of shutting your doors. As such, consumers will go elsewhere.
#2. Pick a domain
Your company website is an online storefront, and you naturally want to make a great first impression. Choosing the right domain is the perfect opportunity to do this. While you may receive a subdomain such as a www.domain.com/yourdomain, it is worth paying a few dollars for a www.yourdomain.com address.
The domain forms the first point of interaction. A yourdomain.com address sets a professional vibe while it’s also concise and convenient to use. Make sure it is relevant to your brand name and/or service and location.
#3. Install WordPress
Once you have purchased a website hosting package and domain, you must install WordPress so that it is attached to your site. It’s not an immensely difficult task, especially if you use a good web host. Nonetheless, it can be quite tricky if it’s your first time of completing the task.
To make things easier, you can hire a WordPress professional web design team to take care of this issue on your behalf. More importantly, they can implement a dedicated and tailored strategy that covers all subsequent aspects of web design and construction. Given the value of an attractive and effective website, many business owners find that it is a very smart investment.
#4. Choose a suitable theme
The great thing about WordPress is that all sites utilize the same CMS framework, which means many of the fundamental features are the same for all WP websites. As long as you pick a winning theme that reflects the branding characteristics of your company, your website will become a major asset.
WordPress offers a wide selection of themes that can be downloaded and activated with ease. Alternatively, there are several platforms where web designers sell their themes. Whether looking at WP themes for a home maintenance services company or a TV production firm doesn’t matter. Relevance to your brand and industry will be key.
#5. Install some plug-ins
Plug-ins are essentially applications that integrate with your WordPress website to add function and visual elements to improve the user-facing and back-end aspects of the site. They can be downloaded and installed with just a few clicks.
With thousands to choose from, it may take some trial and error to find the plug-ins that work for you. Some of the most likely solutions include;
- An SEO wizard to help boost your search engine visibility,
- WordPress site statistics to track traffic and user behaviors,
- An eCommerce platform to facilitate online sales,
- WordPress forms to get website and email marketing sign-ups,
- LiveChat so that you can connect with customers at all times.
New plug-ins can be added at any time. So, you can continue to improve the site performance over the years to come.
#6. Create some company pages
As a business website, your WordPress domain needs to become a source of information for your customers and leads. In today’s climate, you will need dynamic content and a regular flow of new pages too (we’ll got to that in a minute) but it counts for very little if you don’t first have the fundamental pages uploaded.
Some of the key pages to consider include;
- An about page.
- A contact page,
- A returns policy page,
- Staff profile pages.
You might not need all of those pages, but they should all enter your thinking.
#7. Build some content
In the world of modern digital marketing, there is no doubt that content is king. WordPress makes it easy to implement a blog. By adding a regular stream of posts, you’ll give consumers a reason to keep revisiting your site. In turn, they will be more likely to complete a purchase.
Blog pages also allow you to showcase your brand personality and establish your place as an authoritative voice. In addition to text, you could look to add explainer videos, infographics, and a host of other content. Moreover, collaborative content and/or guest posts can add something extra to your site. And it also helps your brand give more value to its customers.
#8. Perfect your design layout
Having previously selected the right theme, you must also ensure that the website pages are displayed correctly. Given that over half of all web browsing takes place on mobile devices, you’ll need to check that it looks right across all channels. Fortunately, WordPress makes it very easy to get this right.
Some of the key factors you’ll want to consider include the sidebar, header image, background image, and footer content. For the best results, you can add your logo as a favicon that is displayed in the website address bar. Play around with the layout of different widgets to achieve success.
#9. Organize your navigation
In addition to the layout of individual pages, you need to know that users can explore the website as desired. Adding menus that navigate to different pages, services, or products will serve you well. Adding a search box to your site is another step in the right direction. Adding hyperlinks within individual pages and content is another great step, not least because it’ll aid your SEO.
The navigation shouldn’t only focus on helping visitors navigate to the right pages. When the navigational aspects are designed to lead them along the path to conversion, your site can drive more sales. This is another reason why you (or your web management team) should use data analytics at all times.
#10. Integrate with marketing channels
A successful website will form the heartbeat of your digital marketing strategy. By now, though, you should appreciate the value of omnichannel marketing too. As such, you will want your site to be integrated with social media apps, third-party selling stores, and other relevant outlets.
Integrations will allow you to;
- Grow your social media followings,
- Post blogs and content to social media in an automated fashion,
- Further develop your SEO,
- Create an RSS feed that notifies followers of new content,
- Show an added sense of professionalism.
Social media is a necessary ingredient in the recipe for online success. If your website can integrate it, you must make the most of it.
#11. Add additional users and authorizations
As the website owner, you want to ensure that only you (or your website design team) have the authority to confirm new content, delete pages, or complete other important tasks. But that doesn’t mean you won’t have multiple people adding content. Creating additional profiles for authors is the key to success.
When done correctly, it allows them to add content. However, only an authorized user can review the new content or changes before publishing the content to go live.
#12. Secure your WordPress website
Last but not least, you need to ensure that your WordPress site is secure. Almost 70% of businesses agree that cyber threats are growing. While WP is naturally supported by a range of security features, you will want to focus on adding SiteLock features and other tools to take your safety to the max.
Otherwise, you will find that many users are reluctant to visit the site and even less likely to convert a sale. Similarly, if you do fall victim to a breach, the financial and reputational damages could be huge. As corny as it sounds, it’s better to be safe than sorry. The best time to secure your site is before you launch. The second best time is now.