4 essential SEO tips
Websites are created for many reasons. It could be that you want to sell your product online or that you’ve written an essay you want the world to see. No matter the reasons for creating your website, none of them matter if nobody ends up visiting it.
This is where search engine optimization (SEO) comes into the picture. SEO is a broad term used to define the processes webmasters make use of to boost the chances of their websites ranking high in search engines such as Google and Bing. It doesn’t matter if your site runs on a dedicated, shared, or VPS server: you need to leverage SEO so your website can appear on the first page when someone inputs a term into their search engine.
Here are four essential SEO tips that should help in improving the traffic to your website.
1. Write longer posts
Content remains one of the most important factors in SEO ranking. However, it is content like videos and blog posts that attract customers and users in the first place.
On the other hand, longer content has more power as it has more keywords and more information that is beneficial to readers and users. The quality of your content is also vital as users search for interesting and unique content that is worth sharing.
Also, longer posts increase dwell time. This is the duration of time before a user goes back to the results page of the search engine. Longer posts that are high quality and engaging will ensure people spend more time on your website. Also, dwell time is good for your ranking as it tells Google that people seem to enjoy the content on your website.
2. Create fresh content
Not only is fresh content relevant to users, but it also tells Google that your website is still active. Even so, it is hard to consistently churn out high-quality content. To circumvent this, you can use your existing content by updating an old but popular post of yours. All you need to do is include relevant and current information and then republish it with the right date. For example, if you previously wrote on Lenovo, try to add more current information to the article before republishing it. This method works best for posts with years in their titles.
3. Input keywords
It is important to make use of the right keywords. Even if you have to use the best keywords that define your content, you also have to factor in what users and customers are searching for.
You should use keywords that are relevant to the topic of your content so that search engines will be able to correctly index your website. Don’t focus on irrelevant keywords as this could end up confusing search engines. Additionally, you need to consider keywords that customers are searching for. There may be times when you’re ranked first for a keyword, but if this keyword isn’t being searched by anybody, you might not attract customers that way.
4. Optimize your URLs
Improving the structure of your URL can greatly affect your on-page SEO. Clean URLs will help search engines to understand your website and will ensure a user-friendly appearance while on the search engine results pages. The major advantage of this is that it is quite simple to do (even for beginners of SEO).
All in all, effective URLs should:
- Be concise
- Be readable
- Use keywords