7 Things Your Business Website Needs to Drive Traffic in 2021
When it comes to online business, website traffic is one of the most important factors for success. The more people visit your website, the higher the chance of you selling the product or service you are offering. Traffic is also directly related to brand awareness and lead generation, both of which are essential to running a successful online venture.
Needless to say, you should aim to get as many people as possible to visit your website. Once they are there, they can be converted to a qualified lead or a paying customer.
Website traffic and conversion rates go hand in hand, as the latter cannot exist without the former. On the other hand, high traffic is pointless unless it results in a satisfactory conversion rate. Bringing people to your website is one thing, but making them stay and follow your conversion funnel is an entirely different ball game. You need to be a master of both in order for your online business to be successful.
In this article, we will show you 7 methods that will help you drive traffic to your website in 2021. It is not just a numbers game — you need to attract the right people if you want your conversion funnel to work as intended. With the tactics outlined below, you will ensure that your website is visited by plenty of qualified prospects that are ready to commit to your product or service.
1. Develop a Great User Experience
Data shows that 75% of consumers form their opinion of a business based on how their website is designed. User experience is fundamental to your conversion rate, and by extension, directly affects your bottom line. Implementing the latest web design trends is important, as well as properly structured information and overall ease of use. Your website needs to be simple to navigate and convenient when it comes to layout and content placement.
When it comes to user experience, the loading speed of your website is one of the critical factors you need to take into account. Experts recommend that the loading time of any page on your website should be 2 seconds or less. Otherwise, you risk exceptionally high bounce rates and little to no conversions. You need your visitors to instantly gain access to the content they are interested in. One of the best ways to make sure that your website will have a fast loading speed is to pick a reliable hosting provider. Before picking one out you can do a little research and find the best hosting provider in your region through hosting review websites. For the best possible user experience, we recommend hosting companies that provide unlimited bandwidth. With them, you can rest assured that your website will always have the necessary resources to provide your visitors with a satisfactory browsing experience.
2. Create Comprehensive and Authoritative Content
As the old saying goes, content is king. Creating content that is tailor-made for your target audience is key to getting the right people to visit your website. On the other hand, you need content that ranks high on search engines, so that it can be exposed to its intended audience. The first step to a successful content marketing strategy is to identify your buyer persona — what exactly is the type of person you want to visit your website? Think about their occupation, interests, demographics, and behaviors. Once you have that figured out, you will find it easy to create content that specifically targets your desired audience.
Content that ranks tends to answer questions and deliver useful information. Also, as a general rule of thumb, aim to create articles of 2,000 words or more. Long-form content outranks short-form articles and is guaranteed to get you more visitors. Make sure you put extra effort into creating the most compelling title you can think of — it needs to be to the point and eye-grabbing, as well as to address the main issue you tackle in the article. We suggest writing down multiple potential headlines that you can compare before you make a final decision.
3. Invest in Video Marketing
Video content is both informative and easy to consume while on the go. Most big brands nowadays invest extensively in video marketing due to its efficacy and cost-efficiency. Videos can seamlessly deliver large volumes of information while keeping the viewer’s attention with dynamic imagery and sound. As such, video content is much more effective than articles when it comes to user experience. The right time to invest in video marketing is now — according to Cisco, videos will be responsible for 82% of website traffic by 2022.
However, do not make the mistake of producing videos of poor quality. You risk ruining your image and rendering your investment useless. Take the time and effort to produce video content that is both informative and entertaining. A good place to start would be tutorials, guides, and presentations of the products or services you are offering.
4. Ramp up Your SEO Efforts
Search Engine Optimization (SEO) is the process of making your website rank high in search engine results. In 2019, 90.88% of web pages did not receive any organic traffic. That means they were practically invisible on Google, which is the result of poor or no SEO efforts at all. Organic traffic comes from a page ranking for specific keywords in search engine results, which can only be achieved by targeted SEO activities. The process of optimizing your website is typically known as on-page SEO.
On-page SEO involves many aspects. Some of the basic attributes that you need to optimize include:
- Meta title and description
- Image alt-tags
Making sure those attributes contain the keywords you need is the foundation of all SEO. Additionally, properly optimized pages are known to improve user experience, which is another major factor for the success of your website.
Another side of website optimization is the so-called technical SEO. It involves optimizing your website’s back-end and making sure all pages are set up properly. Basic tasks in this field would involve finding and fixing broken links or redirects and implementing an XML sitemap. Combining both types of SEO explained here will ensure your website ranks well and is easily discovered by your target audience.
5. Optimize for Mobile and Voice Search
As we already established, ranking high on search engines like Google is essential to generating traffic. In recent years, mobile-friendly design has become one of the most important factors in Google’s ranking algorithm. If your website does not perform well on mobile devices, it will stand no chance of being among the top search results. If you want to check how well your website is optimized for mobile devices, you can do so with The Mobile-Friendly Test.
Another method that has seen a rise in popularity is voice search. According to PwC, 65% of 25 to 49-year-olds use the functionality at least once per day. Users perform voice searches on their mobile devices and virtual assistants, so you must focus your optimization efforts on those areas as well. Here are a few tactics you need to consider in order to rank for voice search:
- Optimize your website for long-tail keywords
- Create content that directly answers specific questions
- Create and optimize snippets for your pages
6. Get Some Quality Backlinks
In addition to on-page SEO, your optimization strategy ought to include off-page SEO as well. And the core of all off-page SEO efforts is acquiring quality backlinks.
Having other websites point to yours is beneficial in more ways than one. If a high-ranking, authoritative website gives you a backlink, it will significantly boost your SEO as well. Search engines view backlinks as a vote of confidence from one website to another. They show that your content is valuable and relevant enough to be linked to. As a result, the search engines are likely to place your website higher in result pages.
Additionally, a link from a high-traffic website will ensure you get plenty of extra visitors. When it comes to backlinks, quality beats quantity — even a few strong backlinks can vastly improve your website’s traffic and conversion rates.
Be that as it may, getting good backlinks is perhaps the most challenging part of SEO, especially in certain industries. For example, ranking a gambling website with backlinks can be quite a hassle. Here are some proven ways in which you can get quality backlinks for your website, regardless of your industry:
- Claim unlinked brand mentions
- Earn press links by helping out journalists (HARO)
- Get included in list articles
- Utilize broken link building
- Guest post on high-traffic websites
- Acquire links from resource pages
7. Engage With Your Community
The more popular your brand gets, the higher your website traffic will be. One of the most effective ways to boost your brand recognition is to actively participate in your target community. Every modern business needs to have a community engagement strategy that involves speaking directly to your audience. Below, you will find some important activities that should be a part of any such strategy:
- Participate in Facebook group discussions in your industry
- Interact with followers on social media
- Be active on public forum websites
- Answer questions and be a thought leader in your field
When engaging with your community, always aim to be helpful and avoid being spammy. You should create the image of a reliable and friendly partner that is knowledgeable of the industry and willing to assist. Being active in the community will undoubtedly earn extra traffic composed of qualified prospects. You can start by exploring popular community websites like Reddit, Quora, and Yahoo Answers.
Start Driving the Right Kind of Traffic to Your Website
As you can see, there are plenty of ways to drive traffic to your website. The most effective method for your business depends on the industry you are in and the type of customers you want to attract. There is no single solution to generating the necessary traffic and conversions. You ought to experiment and find the approach that works best for your brand.
You just need to make sure that your website is ready for all the traffic that you’re about to generate. If you’re unsure where to go for reliable hosting, you can check out popular hosting companies like AbeloHost, Hostinger, or BlueHost.
We advise that you give the methods outlined above a try. See how they will affect your web traffic and search engine rankings. Even if they do not provide the expected results, they might help you figure out the best strategy for your specific business. Good luck!