The foundation and core of all Search Engine Optimisation (SEO) plans is strong keyword research. This is the map or guide for an effective SEO strategy. This aspect helps you severely in picking the right word among many related keywords. By forming a tree-like illustration of words related to one another, you can pick the best one that can increase your content’s visibility by choosing a variety of keywords; every word has a different target audience and potential customers.
How important is keyword research for content creators?
Wide research on keywords gives you an idea of what the people care about, and this gauges how popular these topics are on your target audience. Basically, keywords research results from most searched words on the internet, and it’ll give you an idea of what content to write based on the trends, popularity, and how many clicks it has. Your keyword research results can either dictate or give you a glimpse of what kind of content your product needs.
For first-timers in the SEO industry, this may be too complicated to learn but always remember to use the available keywords as your guide on what to write. The information handed to writers is not always complete. So, work your creativity and let your mind play with the words, and produce internet-breaking content. Here are the basics of SEO strategy, this is merely a guide, and everything is still up to you to compromise.
- Make a list of the most important and relevant topics that you know about the business: This first step is the easiest. Identifying the main and most relevant topics that you can think of about your business or desired topic. This is the start of the keyword research journey. Breaking it down from big chunks into small pieces. And for SEO strategy, start with topics, and you’ll see how often these topics are being searched on the internet. This is called monthly search volume; this consists of the number of times a keyword is searched or clicked. This depends on seasonal and trending words.
- Fill in the relevant topics with keywords that are related to them: This second step is now the breaking down process. From big and relevant topics, associate and integrate them into keywords that are related to each topic. These are keywords that you think users might type to search much further about the bigger topics. Just keep brainstorming until you think the keywords are already enough. The more words you get, the more chances of winning!
- Analyse and understand how the intent affects the keyword results: This is where knowing your target audience becomes relevant. Everyone has a different searching style, preferences, and intent. Take into consideration how their differences can be addressed by providing alternative keywords depending on how their search approach may be.
- Use keyword research tools: For extreme beginners, you can use keyword research tools as a guide for the first time. This can give you alternative keywords if you’re having trouble making your list.
SEO strategy and utilisation of keywords in content creating are like a spider web. It’s a tedious process of how scattered ideas can be connected together to form feasible content that benefits both the user and the products.