Search Engines

SEO 101: Your Quick Reference Guide to Search Engine Optimization

seo tips guides 101In today’s world, many corporate leaders are realizing that they need to take their organizations into the online sector. If you’ve recently drawn this conclusion, it’s important to start learning about how the realm of digital marketing works and what you can do to begin building your visibility and reputation online. One of the strategies you can deploy to accomplish these objectives is the use of search engine optimization services. Yet to be successful with this digital endeavor, you need to learn things like what SEO is, how it will benefit your company, and which steps you need to take in order to obtain excellent marketing services. Read on to gain basic information about SEO:

So, What Exactly Is SEO?

SEO is a form of digital advertising that involves using multiple, customized techniques in tandem to make the business owner’s content increasingly visible in all of the online spaces frequented by members of the target audience. One of the online spaces that a team of SEO consultants will typically focus on is the search engine results pages (SERPs) of major engines like Yahoo, Bing, and Google.

There are multiple SEO techniques that digital specialists will utilize to make a business owner’s content more visible in the online world. One of them is local SEO. Some of the others include inbound/outbound linking, target market research, and keyword analysis.

SEO And SMO: Making The Connection

Oftentimes, marketing experts will think of social media optimization (SMO) as a type of search engine optimization. This is the case because SMO services oftentimes make the client’s brand more visible in the online world, with this factor precipitating positive outcomes such as more clients, better conversion rates, and increasing levels of industry authority. As such, it’s important to discuss SMO here. Although defined diversely, SMO is basically the process of connecting the client to her or his unique target market through the use of social media channels. Some of the channels a digital team might use to ensure that the brand owner can effectively communicate with members of the target audience include:

  • Facebook
  • Google+
  • Twitter
  • Instagram
  • Pinterest

In addition to making the client’s brand more visible by ensuring that communication is transpiring within online spaces that can be observed and entered by other individuals, the use of SMO modalities is empowering because they enable business owners to expedite and optimize the relationship-building process that leads prospects down the road to conversion. Companies such as Social Media Examiner are pleased to provide business owners with a wide variety of resources, tips, and strategies they can use in order to connect with members of their target audience through the use of SMO techniques.

Finding The Right SEO Company

Once you recognize the role that SEO can play in making your organization a more profitable and powerful entity in the online world, it’s time to find a company that can provide you with excellent search engine optimization services. Companies such as Ducktoes Computer Services are pleased to offer clients SEO services as well as other important digital techniques like web design and development.


Once you realize that your company could benefit from attaining SEO services, it’s time to learn more about this realm. Utilize the information provided above to ensure that your company can obtain the dynamic, customized SEO services that will lead to profound online growth.

By Micheal

Owner and creator of He lives in Boston and love to work on Website Designs, Logo Designs, Graphic Designs and Icon Designs.