The Prerequisites for Positioning Your Company for Better Ranking on Google
Your business ranking on Google matter a big deal, and it is something you need to work on. Understanding Google algorithms and what it takes to appear on the first page is the major step to a successful website. Remember, ranking higher on Google means users can easily trust you, and there is a high chance that anybody who clicks on your link will be your client. There are key components and prerequisites that help position your business for a higher ranking on Google. In this article, you will learn about these elements and how they affect your positioning.
Organic search plays a vital role in your Google ranking and visibility. The more your site appears on searches, the higher you rank on the search engine. This is why it is vital to hire an SEO agency NZ to help position your company on Google. What SEO does is increase your business visibility and credibility, improve user experience and increase conversion. These are things that do not go unnoticed by Google, and that is why your website gains a higher position.
Apart from SEO, Google considers other aspects to conclude a useful site. Google ranks pages based on content too. Fresh, authentic, and relevant content will earn you a place on Google. You can write as much content as you can. However, what matter is the quality and relevance of your content and how users will find it useful. Google will rank your website by the time users stay on it. The longer they stay, the higher you rank. The more times your content pops up during searches, the more relevant Google considers you.
Speed is another crucial factor when positioning your company on Google. In 2018, Google down-ranked websites that were loading slowly. This indicates that your website’s speed is fundamental to your ranking. The slower your website loads, the lower you rank on Google. The good thing is that Google provided several tools to help website owners improve their sites’ performance. So, learn how to use these, and more tools to ensure your site loads faster.
If your site is mobile-friendly, you are in a good position to rank higher on Google. Google made a major transition in 2017 by introducing the mobile-first indexing feature. This means that during that time, if you had a mobile and desktop version for your site, Google would default to the desktop version. This transition has come due to the increased number of mobile users. Therefore, your site needs a mobile version if you want Google to consider you.
Voice searches have also increased. Now that people have access to technologies such as Alexa, Siri, and Google Home, it makes sense that voice searches are here to stay. This means your content needs to be in question form and carry the right keywords. Twisting your content to be more like a conversation and including questions and their answers will boost your rank in voice searches.
The Bottom Line
Sure, Google is not the only search engine. However, it is the largest with a huge number of users. Therefore, ranking high on the search engine gives you more power and better visibility for your prospects. Therefore, consider these fundamentals and ensure you get a qualified SEO agency to help you with building an effective SEO strategy.