3 things that business owners do not know about Facebook
Business owners pretty much think that they have their finger on the pulse of the business world and so they would be surprised to learn that social media websites are now becoming the places where people get their news items and where they do their shopping as well. They are still spending their money on what is known as old-school marketing and it is no longer as effective as it used to be. Digital marketing has transformed the whole business landscape and it has allowed businesses from all across the country to reach out to many more thousands of potential customers every single day. There are many digital marketing tools associated with this and one of the more popular ones is the social media website called Facebook.
It is especially useful for small and medium-sized businesses who are quite restrictive because of their marketing budgets and so they need to be careful about where they invest their hard-earned money. It is important to know and understand that Facebook can allow them to increase your sales and profits by using this channel as a way to reach out to customers directly and enter their queries. There are probably many things that you don’t know about Facebook and so this article will attempt to educate you a little about its benefits.
- It raises your brand awareness – Your brand is everything in this ever-increasing competitive business world and so Facebook and Facebook ads can help you to improve upon your business profile and you can encourage your existing and potential customers to be always clicking the ‘like’ button on your business Facebook page. Every time that they click the ‘like’ button, your customers will then receive many different updates about the service or product that your business is currently providing and any other special offers as well. The upside of all of this is that once your customers like your posts, their friends will get to see them, and then their friends will get to see them as well. It causes a domino effect that can have very positive outcomes for your business.
- It directs traffic to your website – Once customers start visiting your Facebook page then you can include a link to your business website there and because you will be receiving a lot more traffic, there is a high likelihood that these visitors will go to your website and they will have a look around. The fact that they have taken the time to click through to your business website means that they are interested in the products and services that you currently have to offer. This means that they will be more receptive to what you are offering and this should lead to purchases, higher profits, and another family holiday away.
Facebook will provide you with the opportunity to offer your current customers and potential customers many different offers and deals that you are currently creating. It can also provide them with the customer support that they need and you can answer their questions live and in real-time.