5 popular Usability testing methods for your website designing projects
You need to test your online shop’s performance if you have a website dedicated to your brand. As per the statistics, nearly 70% of application uninstallation happens due to high loading time, poor screen resolution, complicated navigation, boring UI design, etc.
Website designing has evolved tremendously over the years, as has web and mobile application testing. All the functionalities of an application can be resolved through highly skilled testers, but the user itself can best define the ease of navigating and using a website.
That’s the reason why usability testing is viral these days, as it involves using test automation tools chosen by none other than the actual users themselves. So before understanding the different types of usability testing, let’s have an overview of usability testing.
What is Usability Testing?
Usability testing evaluates how easy and user-friendly a web or mobile application is. For usability testing, a small number of target users are given access to the newly developed application and asked to give feedback. Based on their experience and usability defects found by them, the application is modified.
The usability testing aims to measure how comfortable the user is while using the application, how flexible the application is to handle controls, and the application’s ability to meet its objectives.
The 5 Types of Usability testing are as follows :
1. UnModerated Usability testing
In unmoderated usability testing, the target set of users completes the testing procedure without the moderator’s presence. This type of usability testing requires much less time to complete and is also a very cost-efficient way of collecting data about your target users.
This testing will give an insight into your audience’s behavior so that you can make wiser decisions while designing your website. As this testing is conducted remotely, you must ensure that all the instructions are clear. Otherwise, the testing results won’t meet the objective.
2. Moderated Usability testing
The moderated usability testing happens in the presence of a moderator guiding the target audience while they are performing testing. While executing this testing, they ensure that live sessions are provided to understand the target user’s behavior on a much deeper level and try to understand the pain points and usability issues.
This type of testing requires more amount of time as the testing is done in a much more profound manner. This type of testing must be done in much earlier stages, like designing, so you can get the users’ reactions and design your application accordingly.
3. Guerilla testing
In guerilla testing, any random people from public places like a coffee shop or mall are asked to participate in testing and finish a quick usability testing in exchange for some incentives. This is the fastest way to perform usability testing while gathering essential data. This testing method is very cost-efficient as you do not need to recruit any testing participants.
4. Lab Usability testing
In the lab usability testing, the testing participants are asked to execute the testing tasks inside the usability testing lab. For example, they are asked to test the mobile devices or laptops inside the lab under the moderator’s observation, who asks them questions to get the feedback data. All the participants will have to go through the same conditions to compare the results effectively.
5. Card Sorting
In card sorting, the testing participants can choose the website navigation and layout at their convenience. This feedback data is analyzed to understand the user’s standpoint and how they want to navigate the website. Many businesses opt for open card sorting wherein the users are asked to choose their cards; for e.g., they might prefer the cards with words like infographics and content within the website’s blog section.
While designing a website, it is essential to evaluate the user’s ease while using it, and usability testing is the best weapon to measure this. This practice helps increase the conversion and user retention rates as real users thoroughly test the website. Apart from that, it is a very cost-efficient method as you do not have to employ highly skilled testers to perform this testing. Hence usability testing is your best tool to develop high-performing websites and mobile applications.