Email marketing is one of the oldest online marketing methods that have been utilized by business firms. It has always been considered to be a cost-effective way of promoting your service to the global audience. If you are associated with the marketing department of a business firm that wants to utilize the methodology of email marketing then read on. Here is a detailed guide on how to create a successful email marketing campaign:
Step 1: Choose an Email Marketing Provider
Try to do your homework in advance when searching for marketing service providers. You can choose to go for those names that are most prominent in the market today. Just do a quick search on the internet and you will have hundreds of names in front of you that will be offering you the marketing services of your choice.
Step 2: Put your Database in Order
In case you have a website, chances are that you will have acquired contacts through it. Try to shape up this information by removing all irrelevant information and adding any existing information at it, as this is likely to help you with your future marketing activities.
Step 3: Try to Make People Choose your Service
Try to sort out the details of your receipts. It is better to send emails to a limited amount of receipts that are likely to reply instead of a large number of receipts who will not reply at all. Just remember that the best receipts are those who will choose to attain your emails. In order to make people choose your service, you can do the following things:
- Add an email newsletter signup at every relevant webpage of your website.
- Insert a link in your email signature. This will remind your audience to opt-in for your emails.
- Include a field of opt-in at your inquiry forms.
- Include an opt-in link at your customer surveys and order confirmations that you send out.
Step 4: Keep Your Contacts in Better Organization
Always arrange your email contacts according to a specific manner. Here are some fields that you can add to in your manner of choice: Location, Industry, Lead source.
Step 5: Properly Define Your Campaign’s Purpose
Spend some time with your sales and marketing team to pinpoint the rationale of your messages. If you want to target different receipt groups then customize your message according to their specific requirements.
Step 6: Never Overdo the Design
Try to keep your email design simple. Here is how you can do this:
- Always add more text than images
- Use design elements in your email in a way that it emphasize on the important parts of the text message
Step 7: Invest in a Good Writer
Your message will be as good as the writer who writes it. This is why it is important for you to invest in a good writer who knows how to captivate your target audience.
Step 8: Emphasize on the Email’s Subject Line
The subject line is one of the most important elements of your email. If this is weak, then chances are that your email will be rejected at first sight by all recipients. Here is how you can improve the subject line:
- Avoid words that are categorized in spam, such as “urgent”, “free” and “order now”
- Keep your line under 50 characters, this includes the spaces
- Include your brand/company name at the subject line
- Try making it intriguing, memorable, funny or actionable
Step 9: Setup your Tracking Mechanism
Before sending your mails, it is important for you to setup a proper system of tracking. This way, you will be able to judge the effectiveness of your campaign, thereby resulting in maximizing your ROI.
Step 10: Test and Improve
Try applying different combinations of ideas associated with your email. This will help you select the best type of email for your business. Always aim to refine the following elements:
- Call to action
- Subject lines
- Tone, style and context of the copy
- Font formatting, sizes and colors.
If possible, try hiring the expertise of a professional marketing agency like Mailigen. This will only help you in creating a successful email marketing campaign for your business.