Website Design Principles For eCommerce Sites
An eCommerce site is different than others because of the fact that the most important thing at the end of the day is to increase the possibility of making sales. Web designers have to consider so many selling principles and this is so much more complicated than with other website types. The site basically needs to be really attractive, properly organized, use great colors and so much more. Instincts and understanding target audience influences design and you basically have so much that you have to think about.
According to Sydney website design professionals, the best eCommerce website have to include the following selling principles:
- Users need to have a really pleasant experience while the shopping process takes place
- Enough information about website owner needs to be offered so that trust can be established
- Websites have to be really easy to use so that the visitor does not go and buy from the competition
The principles highlighted above are definitely not new. It all can be connected to the shopping experience that you get when you shop in brick and mortar establishments. The web designer basically needs to translate the regular marketing techniques that are used in the real world towards the online world.
At the end of the day you are interested in one thing: the visitor making an online purchase. With this in mind, in eCommerce website design you have to guide the visitor towards the process, getting him from the entrance point to the sales page, then convincing him to buy what he/she wants. It is definitely difficult but it is something that the professionals figured out a long time ago, constantly adapting and evolving, coming up with brand new ways in which they can increase the possibility of making a sale.
It is ever so much simpler to put products on the internet, in an eCommerce site, when compared to renting space in a physical location. Even so, selling products online can be incredibly complicated.
The best eCommerce website design has to take the visitor and then lead him towards an appropriate page in 2 clicks tops. Every single person that used the internet saw the sales letter site, the one that is just one page and that has only one link that leads towards an order form. The sales letter format is actually the most typical of all the eCommerce sites as they just sell a single product. It is a great way to take advantage of the well-known one click principle and use it smartly.
While there are many different things that can be said and the entire topic is highly complicated, the truth is that the main focus has to be put on the visual impact that is created, the unique selling points of the products presented and simplifying the check out processes as much as possible. If at any point in time you will feel that there are problems and that you cannot take care of this, you will have to work with a professional that does know everything about eCommerce site design.