Are portfolios a thing of the past? No. Gone might be the days of carrying around physical portfolios of your work, but just because you don’t see many people carrying around black books varying in size to all of their appointments in the city doesn’t mean that portfolios and the need for them are long gone. In fact, thanks to technology and the way that it has revolutionized the business world, portfolios are easier to make and view than ever before.
You no longer have to travel across the city to show a potential client your portfolio of work. Though it’s not a bad idea to have physical copies of your work available for people to see whenever, wherever, if you have a phone, a tablet, or a laptop, your portfolio can be housed right online and can be accessed by anybody, anywhere, at any time.
That’s a far better option than what people have had in the past. In fact, if you carry around your own portfolio, there is always a fear that you could leave it somewhere or it could get ruined. If you put your portfolio right on your website, you won’t have that problem at all. Here are 3 tips for customizing and creating your website portfolio:
Put It In Plain Sight
If people have to go searching for a portfolio of your work, they won’t do it. They’d rather spend their time working with people who won’t waste their time with menial things. When you’re designing your website, place your portfolio in plain sight. Titan Power does a good job of this. Right next to their contact information, their customer login, and their news and resource tab on the upper right-hand side of the screen is a link that takes you to a portfolio of their work. Easy to find. Easy to peruse, which brings us to our next point.
Within your portfolio, you’re going to want to create categories. People will not spend time scrolling through hundreds of poorly organized photos. As soon as you’ve created a link that brings the viewer to your portfolio, make subfolders that make what the viewer is looking for easier to find. If you’re a photographer, categorize by landscapes, portraits, professional headshots, etc. If you’re a visual artist, separate by kinds of art and mediums used in the art pieces. I.e. acrylic, oil, plaster, sculpture, etc.
Make the Inner Workings of Your Portfolio Easily Navigable
Poorly organized websites are a headache to navigate. If you, as an outsider would look at your website and portfolio and be confused or annoyed by it, fix it. Have options to zoom in or out on a picture, have an easily accessible means of purchasing, and make sure the viewer can get in and out of different tabs easily. The cleaner things are, the more successful your portfolio will be.