Progressive web apps (PWA) are typically web properties that feature the best of the web and the best of the apps. On the other hand, a responsive web design (RWD) is a design that adapts to the screen size and platform of a user for improved mobile experience.
The intent of both of these technologies is to improve user experience on different devices and platforms.
But, progressive web apps seem to be gaining more interest from web designers. Would they replace response design?
Read on to learn more.
1. Responsive Design Has Reached Saturation
For the most part, responsive design has been effective in fixing problems associated with layout management, varied devices, and website SEO. But, it gives users the lowest experience, which can be improved.
RWD became popular because it allowed web designers to create mobile friendly sites with minimal effort. It uses CSS media queries to modify the order and view of the content depending on the user’s device. Unfortunately, the cleaner and faster mobile experiences are not offered on the desktop.
It also doesn’t support app-like experiences and needs a new code base, which requires time. Plus, it doesn’t offer the flexibility of optimizing each website version for conversion.
2. It’s All About the End User
With the growth of native apps, users are getting accustomed to the layout, usability, and experience of their design. They’re developed to suit their devices, thus better performance and ease-of-use. As a result, users prefer the app-like experience on the web, too.
Thanks to new technologies, traditional features that were only used in designing native apps can now be used. Progressive web design is simply a converge of mobile web and apps. This helps to improve speed, interactions, and navigation.
With a progressive design, content can be optimized for different screens, and it’s served from a single URL. Also, single URL helps in improving SEO, thus higher ranking in SERPs.
3. Which One is Better?
When it comes to choosing between progressive web and responsive design, it all depends on your end goal.
Responsive sites are great if you want to share information on a visually impressive mobile website. To improve your conversions, you’ll need to work with a progressive design. Typically, faster sites lead to high conversion rates, thus increasing revenue.
Plus, it allows you to offer app-like experiences, which users tend to like. However, focus on creating a progressive design rather than concentrating on the app part.
4. Working with Both Designs
Alternatively, you can combine the RWD techniques and progressive concepts to leverage the power of both models. This is especially great for e-commerce websites, which can better from enhanced speed and aesthetic appeal.
The two designs are highly complementary when used correctly. They offer an easy approach to enhance your website for a better experience.
Progressive Web – The Takeaway
Progressive design is still growing, and it has much to offer if you want to provide app-like experience to users. PWA can help you to support push notifications, improve engagement, use IndexedDB and improve the offline experience.
Web browsers are continually upgrading to support all the features of progressive web apps. This way, webmasters can enjoy improved web performance and user retention without the complications of maintaining a typical mobile application.