When you first create your website there is a lot of work that needs to be done. First you need to get your whole design picked out and put into place. You need to know what it is you want your website to do also. Will you be selling something? If so, you’ll need a shopping cart. Will you be sharing a lot of photos? You’ll probably want some sort of gallery setup.
The important part of your website, however, is the work you do developing it once it is launched for the world to see. Here are a few things that can help make your website attractive so that people will find it and keep coming back for more.
Make it attractive, but not too busy
You want your visitors to like what they are looking at. Busy graphics and too many ads will make your website hard to look at. Keep it simple and don’t throw too many things on one page. While you don’t need your site to have 100 different landing pages, it should have more than one.
Use solid colors that attract the eye, but make sure they read well online and don’t cause eyestrain. You’ll quickly chase away visitors if you make it so people have to strain to read what you have to say.
Don’t forget your keywords
The keywords you use to attract people to your website aren’t just for blog posts. Use them within your individual pages also. Make sure that they flow well when people are reading them so you don’t look like a website full of spam.
It can also be an asset to have a blog on your website where you can share useful information that has something to do with your business niche. Your blog will use your desired keywords too, and ensuring that you have useful information can also help you bump to the top of Google searches.
Social Media and getting found
Speaking of Google, you also want to make sure you can be found. One way is to get your business live on some of the popular social media websites. This helps build brand awareness and lets your fans feel closer to you. They can comment here and they can read what you have to say outside of just a blog post or web page.
According to Patient Sites, in a recent article for business, signing up for Google My Business can also be a great asset to any business. This system will help people find you on Google Maps and more.
What you want to do is make sure that you are sharing something people want. Make sure they can find it, see it and use it. The better the info you share the more they will share it with their friends and the more people there will be that find your website. Then your next step will be to turn their visits into actual business.