The best part about digital marketing is it has levelled out the playing field for all businesses. Online, it is not about how big your company is or how popular a specific product is, it is about getting the right amount of views on the website, interaction on social media, and shares all over the Internet. Feeling confident, you have even put up information on your company on public registries like that of Australia’s ASIC search to show you are committed to full transparency.
But with that kind of effort and the number of ads you have up and running, the number of people you are trying to rake in just does not bite the bait. This means that the increase in conversion you were hoping for might be tougher to get than expected. Doing a little research you realised that blogging might just the trick, so that is what you do for months on end. But would you believe, it is still not getting the traction you have envisioned, even if the optimisation strategies in place are in line with what you want to happen.
You know, it could simply be just your website. To be specific, your content might be tedious and boring to read.
Your Headlines Might Be Too Plain
We can say a lot of things about clickbait posts, but if there is one they are good at, it is getting clicked and read. No matter how much we avoid, there is a certain formula we all need to acquaint ourselves with when it comes to making headlines. Of course, this is not an excuse to write sleazy titles just to get the clicks, but it has to be seductive enough to catch people’s attention.
Include a benefit on the headline so that the readers’ interest is piqued right from the start. Make sure to use words that evoke an emotional reaction if the article requires it. If it is a listicle, try to start your headlines with a number.
One of the best ways to study headline writing, other than looking up copywriting techniques, is studying other blogs who have a significant amount of followers,
You Only Talk about Your Business
One of the things that companies get wrong sometimes is assuming people care about how the company has started, what it is about, and the background of each product or service they offer. The thing is, those are only secondary information they consult with for specific reasons like checking if you are animal-friendly.
But you know what they really care about, and this is the first thing they actually look for: the benefits you offer. Create content that will show the audience what they can get from choosing you, show them what you have in store for them. Talk about what problem your product has solved.
Remember that your website is not just there to sell, it is there so you can connect with your audience, to retain them and build a relationship with them. It has to be a two-way relationship, so you have got to limit talking about just yourself.
You Only Create Content for SEO Purposes
If you write just to see that spike in the analytics, that is going to have dire consequences for your business. People will definitely think you are a corporate robot out to get their views. Remember, you are writing for people, you can optimise it later.
Your Website Design Is Dull
When it comes to the Internet, first impressions do matter, so always invest in a good website design. It would not matter if your content is amazing if the website looks sketchy.
Keep these things in mind the next time you are auditing the website. Make the appropriate changes and the website visits and the conversion will come rushing in.