Image Optimization for Business: How to save your Tech Budget

Businesses are going digital, and websites are becoming a crucial marketing element. For example, you can’t imagine an online clothing seller without a web platform with eCommerce product images, right?

With an increase in the number of online businesses, competition between them grows stronger, too. To ensure your site’s relevance, you should care about adaptive content delivery and SEO-optimization. You should also make sure the content engages with the audience, and images are adapted for all screen types.

Remember that video and picture content improves the quality of the site’s content but increases the loading time. However, this issue can be solved by using an image CDN. As you see, developers can find ways to manipulate pictures, speed up the loading, and reduce expenses. Let’s explore some of the most efficient image optimization techniques.

Create Website Maps

A website map is where web developers give details on the pages, videos, and other elements on the site and their relation. It is a layout or blueprint of the contents of the site. SEO bots read sitemaps to interpret the website better. An image sitemap should have the location, title, description, caption, and license.

Ensure you develop website maps for all your videos and images to ensure SEO crawlers notice your website. There are also other types of sitemaps like the Normal XML and the News sitemap. The Normal XML contains links to various pages on your site whereas the News sitemap helps the web crawlers get content on websites that have Google News approval. This method is very instrumental for new websites with few external backlinks as they are more visible to Google.

Optimize Image Size

The weight of a picture needs to be below 2mbs for optimal performance. Whereas the picture size may affect the file size, a huge picture can still be below 2mbs since there are other variables. The file size is the space that the image takes up in the server, whereas the image size refers to the on-screen image’s dimensions.

Each time someone visits your site, it downloads the images once more. Large images take longer to load. Visitors have to waste more time waiting, which leads to a lot of frustration. Make your site faster by resizing the images, and finding a ratio that works for your website, and use it for all other images. Use advanced image uploaders to resize your images without making their quality worse. Some in-built tools can also regulate the characteristics of images that users upload to your cloud platform or site.

Implement A/B Image Testing

This is a process where developers compare two variants on a website. They gauge the user response to the two elements and decide on the more effective one. For example, you could compare which angles have a higher conversion rate. You could put one variant where the image has a side and a top angle, whereas the other has only a side or a top. Do not test out two variants at the same time. If you test the image angle, develop another test for picture quantity or quality. Testing two variables at a time will lead to confusion at the stage of translating the conversions.

Include Alternative Tags

Alternative descriptions or tags refer to HTML code that describes image content. When the site has problems with picture loading, the description explains what image is supposed to be shown. Having alt descriptions also enhances your web ranking since SEO bots can identify them.

Make Correct Naming

Once someone inputs a search query on the internet, search bots browse through numerous websites to find relevant search results. Thus, ensure your images have the proper description to make your website search engine optimized. Have a keyword related to what you are showing to ensure your website is at the top of the search organically, which translates into more clicks. This will save you the amount paid by websites to appear at the top of searches.

Understand Available File Formats

To make the right decision, you need to know the difference between these file categories. To optimize your platform, give preference to the file type that is giving the most returns while taking less space.

The JPEG file size is adjustable. However, reducing the size compromises the quality. They are best applicable for pictures with numerous colors as they mix green, red, and blue light.

GIFs give the best of video and image content in a compressed manner. They do not do well with multiple colors but offer the animation option instead. PNG is a newer filetype, but it is larger in size: PNG-8 provides tinier file sizes and the same colors as GIFs. PNG-24 has more colors. It is best applicable when you cannot compromise on image quality. For optimum conversions, developers should know where and when to use which file type. For primary use, JPEG gives the right balance in quality and file size.

Use the Technical Properties and Beauty of a Picture

The technical bit of pictures involves factors like size. The image’s beauty refers to aspects like the background color, shadow effect, product styling, among other features that improve the picture’s visual appeal. Ensure the image is a JPEG of optimum size and use the relevant aesthetic features to attract visitors to the products. This is especially important for eCommerce image optimization.

Enhance Thumbnails and their Location

When a visitor purchases a pair of shoes from your websites, they are more likely to buy complementary items like insoles. Therefore, you should place the related products strategically to ensure people making purchases can see them.

Ensure someone searching for a laptop sees the laptop bags on your website or display them as they are confirming their order. Also, do not use thumbnail images above 70kb. It is better to use JPEG or GIF for thumbnails. Include proper names on the pictures and alt descriptions, just like other product images. Thumbnails may improve your SEO ranking, which will reflect in your conversion rate.


You do not need to break the bank to optimize the pictures on your site. Digital marketing is mostly dependent on SEO ranking, and image manipulation techniques affect your positions on Google search. Feel free to make additional research and use all the tips mentioned above to improve your marketing strategy.

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