SEO: A Necessary Improvement for Any Squeeze Page
A properly designed squeeze page will get your readers to sign up for your newsletter or whatever it is you’re offering. However, the only way you’ll see results from a squeeze page is if people can find it on Google or any other search engine. This is where SEO comes in.
A well-built landing page is one of the most valuable assets that you could have in your SaaS SEO arsenal. However, many business owners are still not quite sure about the importance of these pages for their businesses. Here is an overview of what a squeeze page is and how it can help you with your marketing efforts.
What is a squeeze page?
A squeeze page is a landing page that’s designed to convert visitors into leads. It’s focused on one goal: getting someone to enter their email address.
Squeeze pages are not used for selling products or services, but rather for getting people to sign up for the free information you want to share with them. They’re often used as landing pages for email marketing campaigns because they convert at higher rates than traditional websites do because of their focus on collecting emails instead of driving sales immediately.
Build a solid landing page
A landing page is a web page that redirects visitors to another web page. It usually contains original content and it’s designed to get visitors to take action, such as buying something or signing up for an email list.
- Make sure your landing page is mobile responsive.
- Use a good call-to-action (CTA). For example, you could ask visitors if they’d like a freebie or if they’d like to sign up for updates on your service/product.
- Include a good headline that describes what value your product/service offers and why someone would want it in their lives. If you don’t have enough space on the CTA button itself, try adding another form of CTAs throughout the rest of the website so that when people see them, they remember what those CTAs were about.
Tips to build a good squeeze page
A good squeeze page has an effective title, description, image, and call to action. Here is how you can best optimize this:
- The title should be compelling and relevant to the content on your site. For example, if you were selling a course about how to make money with affiliate marketing, your title could be “How To Make $1k/month With Affiliate Marketing.” If you sell products that help people with their health or fitness goals then a more descriptive title like “The Complete Guide To Living A Healthy Lifestyle” would work better.
- The description should explain what the visitor will get when they sign up for your list (or opt-in). It’s also important that this section links back to your main squeeze page URL so that anyone who wants more information can easily find it later on! Don’t forget this step because some people may decide not to sign up based solely on what they read here!
- Images help grab attention quickly so use one relevant image per page instead of having multiple banners across all pages at once–that way visitors won’t feel overwhelmed by too much visual noise at once.
How SaaS SEO agency helps
Your squeeze page is the first thing a potential customer sees. It’s your first chance to convince them that you’re the right person for the job and that they should continue their journey with you.
If you’re not already using a SaaS SEO agency, it may sound like overkill to hire one just to improve your squeeze page. But think of it this way: if you have a website, you’ve already paid for hosting and domain registration fees—why not spend some of that money on something that will bring in more business?
A SaaS SEO agency can help improve your squeeze page by making sure it’s optimized for search engines and includes keywords related to what you do as well as other key phrases that people might use when searching online. They’ll also make sure there are no errors such as broken links or missing images on your site, which can negatively affect how Google views your content.