Getting a website set up is the first step to establishing an online presence for any business. Obtaining traffic and qualified visitors can prove to be a lot more challenging. Here are a few tips to help you drive qualified visitors to your site and ultimately get more sales.
Get Your Business Listed In Google’s Knowledge Graph
Increase your business website’s visibility by getting listed in Google’s Knowledge Graph. This panel displays in the right hand side of Google search results whenever someone searches for your business. Information displayed may include your business name, phone number, address, photos, services offered, operating hours and a link to your business. Having the correct url to your business in this listing may significantly affect the amount of traffic received.
Increase your chances of getting your business listed in the Knowledge Graph by making sure your business has a Google + local or a Google Places page. Make sure that the information on these sites are accurate as it may be used to feed the Knowledge Graph results. Encourage Google + reviews from your customers as this may increase the chances of your business appearing in the graph.
Use Structured Data
Structured data can help Google better understand what your site and business is about. You generally want to insert this snippet of code on your homepage in addition to relevant service pages. Structured data can also help your listings stand out more in the search results. If you don’t want to insert structured data manually and if your site runs on WordPress, you may be able to achieve similar results by using an appropriate plug-in.
Use A Combination Of Text & Images
Fancy parallax designs with flashy intros may look cutting-edge but they are terrible for SEO because most don’t incorporate enough text. Google needs to be able to find text on your site in order to decipher what your site is exactly about. Combine both elements for best results. For example, Rise Marketing has the perfect balance of image and design elements for an aesthetic design that’s pleasing to visitors while still incorporating ample of text.
Conduct Keyword Research
Keyword research is imperative if you want to get a substantial amount of targeted and qualified visitors to your website. Use a tool like Google’s Keyword Planner or Ahrefs in order gauge the search volume of keywords you would like to target. If you have a service based business you’ll want to target “ main keyword + city” for the most qualified track. You may also want to target other nearby cities within driving distance.
Write Relevant Titles & Descriptions
Optimize your meta titles and descriptions in order to maximize your traffic. Your meta title should incorporate your keyword while your meta description should be entice the reader to want to visit your website. If you’re new to SEO you may want to use a plug-in like Yoast to simplify the process.
Build Relevant Backlinks
Submit your site to quality business directories like Yelp and Superpages. You may also want to look for specific sites related your niche or industry. Look for quality business directories for your city or county; your local Chamber of Commerce is another option.