Content drives so much of what we do online. The Internet is the easiest way to find information, so it makes sense that people will gravitate to the most relevant pieces of content they can find. Not all content is well-written, well-researched, or thought provoking and readers will seek out and follow higher quality articles and blog posts over sub-par information.
Posting quality content on subjects related to your business is one of the best ways to bring in new customers and sources of revenue. But finding and publishing high quality content isn’t as easy as it sounds. You either have to roll up your sleeves and start writing yourself, or you can hire a professional that knows how to write strategically for online content. The best way to get high quality content for your website is to find meaningful topics, hire a professional, and to keep your content informative and frequently published.
Hire Professional Writers
The freelance world is filled with skilled content writers that you can put to good use for your business. By using a freelance writing service, you can browse dozens of highly qualified candidates. You can find writers that specialize in your specific industry or someone that knows how to attract a wide audience with their words and a tight content marketing strategy.
Studies have shown that 60% of marketers create at least one piece of content per day. As you can see, content writing has become the name of the game when it comes to marketing in the age of the Internet. While you might be tempted to save some money, and rewrite someone else’s content that you found online, copying and pasting will only get you so far and can harm your Google ranking. In 2014, 57% of marketers rated custom content as their top priority and this number has only grown since then. Not to mention that 78% of your customers are more likely to trust your brand if you invest in unique content.
Follow the Trends
You don’t have to be a mind reader to figure out what’s trending these days. Regardless of what industry you’re in, you can find a variety of interesting topics online to get your readers excited about the content on your website. You can use social media platforms like Facebook, Twitter, and Instagram to see what’s popular at any given moment and use them to promote the content on your site. Reddit is another useful tool for digital marketers looking to make a splash with their content. You can also keep an eye on other leaders in your industry to see how the business is changing.
Keep It Informative
When writing content for an online audience, you might want to beef up your pieces with relevant keywords or promotions for your business’s products and services. But writing content that’s overly salesy will get you into trouble with your target audience. No one wants to be talked at or pushed. Instead, focus on writing thoughtful, informative content that provides real information that your audience will be interested in. This type of content can be a combination of information on your business as well as generic interest pieces that they will find interesting. This will help you show your experience and expertise and will help you establish a reputation as a thought- leader within your industry. If you know what you’re talking about, your readers will be that much more likely to trust and follow your brand and buy your products.