WordPress is one of the popular website building software and content management systems. Statistically speaking. Currently, 455 million websites (including business sites) run on WordPress, and more than 500 new sites are created daily. Additionally, 62 out of 100 fastest-growing US business sites are powered by WP.
Despite the excellent in-build features of WP, people still consider this platform for blogging. Thereby, they contemplate its benefits for other business niches.
If you are also pondering whether WP is an ideal platform for your business’s growth and online success, you have come to the right place. In this article, we’ll discuss why you should use or switch to WP.
So, without further ado, let’s get started!
Reason No. 1: A Free Software
WordPress is completely free software that you can install on a computer, tablet, or even mobile. However, many people often get confused between WordPress.org and WordPress.com and do not know which platform to use for their respective needs.
WordPress.org is a self-hosted version that allows you to control your site and use advanced plugins. On the other side, WordPress.com is a managed hosting platform, providing access to site builder, hosting account, and domain name. It also offers numerous plugins and themes that you may extend according to your purchased plan.
Depending on your business’s size and requirements, you can use any of these sites to download the software and establish a business’s online presence.
Reason No. 2: Ability To Customize The Website
The general misconception about WP is that it is only for blogging businesses. It is indeed true, however, just to an extent. Over the years, this software has advanced drastically, and now this software can cater to the needs of many businesses.
You can even take a look at the basic features of WordPress website and customize the site’s theme to suit your taste. Everything can be effortlessly customized, from page layout and widgets to modules and content publishing.
In fact, the blogging roots of WP provide additional perks to businesses. Generally, website building tools prioritize the site’s design and not blogging. That’s not the case with WP, as blogs are integral to the site’s development process. This gives the site a kickstart over the internet.
Reason No. 3: Supports Different Media Types
Another critical feature that makes WP an ideal option is that it supports nearly all types of files i.e., .jpg, .png, .gif, .pdf, .doc, .pptx, .mp3, .m4a, .mp4, .mov, .wmv, and .avi. In addition, obscure file types, namely .odt, .key, .ogg, and .3gp., can be uploaded to the site without any issue.
It goes without saying, when you can upload the files to your site without any distress, it will help improve the layout and quality of your site. It also allows you to post presentations or documents to the site without having to publish them on a specific page.
Word of caution: If you are uploading a picture, video, or animation that is not original, make sure to add the name of the source(s). It’ll protect you from copyright and IP issues.
Reason No. 4: Beginner Friendly
Complex dashboard and menu options often confuse the entrepreneurs, adding unnecessary technical hiccups to the site’s operations. Luckily, this does not seem to be the case with WP. This software is beginner-friendly, offering the end-users flexibility and ease of operation.
The dashboard is pretty simple, with menu options listed in the sidebar. You can create pages and content effortlessly, customize the site’s design, and add navigation menus and whatnot. All this makes the site’s management and operation easy, even for a newbie.
For instance, the WP plugins and themes often release updates that can be installed with a few clicks. Free WP backup plugins are also available that can help create an automatic backup of the data and store them on Google Drive, Dropbox, or any other remote location.
Reason No. 5: Google Loves WordPress
The sole purpose of creating a website is to establish an online brand presence. It means attracting your target audience, interacting with them, and catering to their needs. However, building an online presence is easier said than done.
You need to implement different SEO (Search Engine Optimization) strategies to help your site rank higher on Google, Bing, and other search engines.
Fortunately, WP is written with high-quality code, which is why WP sites tend to rank higher on search engines. It helps generate meta tags and meta descriptions automatically and makes it easier for search engine crawlers to identify, index, and rank your site.
You can use WP SEO plugins to optimize your site, boost traffic, improve conversion rate, and accelerate other benefits.
Reason No. 6: Full Control Over The Website
If you search for “website builders” or “website platforms,” WP is likely to be at the top of search results along with its competitive sites. But what makes WP a better and more preferred site is that it is a free and “open-sourced” site- it provides users complete control over its operations.
For instance, WP provides you full ownership of your files and does not prevent you from moving them to other hosts. Likewise, you need not hire professional developers to handle the coding work, especially if it’s a new language.
In a few cases, the site owners, particularly eCommerce sites, do not have the option to expand the plugins and are stuck with the options provided by the hosting. WP allows you to customize the site, make advanced edits to suit your needs, and try various (plus free) plugins to find the best. It will enable you to feel free to do necessary experiments to improve the site’s quality and functionality.
To Sum It All Up
When commencing a business, the majority of entrepreneurs focus on building their brand name in the digital world in a cost-effective manner. WordPress can help in accomplishing this objective in a seamless way. So, you must take the reasons stated above into consideration and start reaping the benefits of WP for your business.